How do you advertise a site better than YouTube.com?

Discussion in 'General Marketing' started by clade, Sep 27, 2009.

  1. Lotos1

    Lotos1 Peon

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    #21
    Show me proof that YouTube is losing money. That link is not from Google. Has Google stated somewhere recently that YouTube is losing money in their report? They may not be making much from YouTube, but they have YouTube as an advertising platform which will eventually pay off for them big time. Remember, people were saying Facebook is losing money until recently, now it's a whole different story. These companies want you to believe they're losing money so that they have less competition and less people willing to go into their business.
     
    Last edited: Oct 2, 2009
    Lotos1, Oct 2, 2009 IP
  2. overstreet1983

    overstreet1983 Peon

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    #22
    >>Google has acknowledged YouTube isn't profitable, but has refused to provide any specifics, leaving it to outsiders to figure out.<<

    That part specifically. They haven't provided specifics, but since they are a publically traded company, I'm certain they have to be somewhat honest about what is making money and what is losing money.

    Also ...

    >>Analysts generally concur with Credit Suisse's $US241 million estimate for YouTube's revenue this year. RampRate even adopted Credit Suisse's revenue projections in its calculations, as well as Credit Suisse's estimate that YouTube will spend about $US332 million on video acquisition, advertising commissions and general overhead this year.

    The big mystery is how much it costs Google to store and distribute the 20 hours of video that are sent to YouTube every minute.<<

    So, the question isn't whether google is making or losing money with youtube. It's "how much ARE they losing?"
     
    Last edited: Oct 2, 2009
    overstreet1983, Oct 2, 2009 IP
  3. nesrray

    nesrray Guest

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    #23
    wow, you said the real truth, because all those kids bring most of the traffic to youtube :D
     
    nesrray, Oct 2, 2009 IP
  4. Lotos1

    Lotos1 Peon

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    #24
    Again, those are third parties guessing what Google is losing. Google themselves are not confirming this because they're playing it smart. If they had to disclose everything, then wouldn't they have to say how much they are 'losing' with YouTube since shareholders should know. Google just left them guessing. Haha. Google is not losing anything, they're just gaining more and more and promoting their products through YouTube.
     
    Lotos1, Oct 2, 2009 IP
  5. steved333

    steved333 Greenhorn

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    #25
    How about create a COMPLEMENT to YouTube? You know, something that works even with YT there. Competing against Google is like throwing a pebble against a mountain. Use YT to siphon off participants and work in conjunction with it. Think about it this way: Gatorade doesn't compete with water; it uses it and adds an extra benefit.
     
    steved333, Oct 2, 2009 IP
  6. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #26
    Some projects are just bigger than a Marketing Campaign. You have to look at the infrastructure. Youtube is not a standalone product. It's part of a Corporate Empire.

    Taking on Youtube would be like deciding to build your own Car Factory. You need huge financial backing and the ability to rip away at the mindset of the consumer.
     
    internetmarketingiq, Oct 2, 2009 IP
  7. Lotos1

    Lotos1 Peon

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    #27
    Pay people to upload their videos and soon enough you'll be able to compete with YouTube. The catch is, you need million dollars to start with. :)
    YouTube is lately very slow and choppy. Someone with money should jump on this opportunity.
     
    Lotos1, Oct 3, 2009 IP