Wondered if any one else had notice these new links inside the actual descriptions of search engine results. It appears that these links are generated as a result of "named anchor" links with in page contents! I found a post here, Google Jump To Links, but other than that there not really much information on the new feature at the moment. I think its another prime example of why your page should user friendly! and not just robot friendly. Your thoughts?
Yes I have also seen this topic been talked about in some other places but didn't find much detailed information about it. It certainly looks good if there is a link to other relevant section in the description part in Google search results.
It helps to get noticed on the SERPs but it's algortihmic, you can't control it yourself. you can create the answers on your pages but Google wille decide if they want to show them or not. I think it only works for very long pages.
It works for pages composed of several sections, marked up with named anchors. The links appear not for any always, but for those queries these are deemed to be appropriate.
When searched offshore services india on google.co.in i found a Jump to link to http://www.abc.com/#link11 Looking at the source code from where the Google is picking this link if found this: <td width="16%"><center> <a href="#" name="link11" class="weblinks" TITLE="Web design company india, Web designers india, flash designers india, offshore outsource company india" id="link10" onMouseOver="MM_showMenu(window.mm_menu_1027233259_0,-7,16,null,'link11')" onMouseOut="MM_startTimeout();">Offshore Services</a></center></td> Similarly when searched what is lvr on Google.com.au, Google is showing Jump to link to http://www.abs.com/common/calculators/homeloanfee/faqau.asp#1question10 Source code shows this: <td><a href="#1question10" class="arrowlist1">What is LVR and what does it mean?</a> </td> What is common between the two is href="#" Thus, Google is showing Jump to links from those that Google thinks let visitors move within your site or within the same web page and have the searched keywords as a hyperlink on your web page. Thats my finding. Please suggest if it is right or wrong!!!!