If you want to make money on FB, like anywhere you need to test, test and test and don't give up after a few tries. IMO facebook isn't a great place to find people who covnert, but you can be profitable if you are prepared to burn some cash finding that offer!
I keep hearing people say this with no reason as to why? what data do you have that leads you to say this? I do close to 7 figs a month on FB. Plenty of things convert!
People just say things without looking into it.... I'm just figuring out FB (with some good training help) but things definitely DO convert but it's getting it profitable which is the problem.
So far FB has been a bit of a pain in the arse for me. I'm writing up a blog post about my experienceI got a free $100 coupon and i'm testing the system i've made over $40 so far with the $100 now that i'm gettting the hang of things my coupon has run out ... fb has effectively gotten me hooked ... so far CPA offers work the best for me.. a certain Louie Viiuton lip gloss givaway seems to work really well for the ladies....
I have, wouldn't use Facebook Ads right now, would wait til system matured a bit or would target better