I think that in some cases, having only one account is limiting. Although you can have numerous adgroups in one campaign, there is still a 25 campaign limit on an account that has not reached a "super affiliate" status. I know people who have had their Campaign limit increased, but only after spending hundreds of thousands of dollars in Adwords. Why not just use more adgoups? Well, daily budgets can only be set at the campaign level, and this is very limiting if you are bidding on a wide variety of keywords - plus, I always use a separate campaign for content ads and search ads. So 25 Campaigns can be maxed out pretty quickly. I never bid on the same keywords in more than one account, which I think is all Google really cares about. So to be safe, stick to one account, I am just sharing because I have not had any problems for the past 3 years running 2 accounts. Hope it helps...
It's nice to have a second account for testing. These adgroups and campaigns will normally have much worse CTR's. Once you find something that works, you move it to your other clean account.
> there is still a 25 campaign limit on an account I knew someone would bring that up. Maybe you should reorganize your campaigns differently. In four years of managing dozens of client campaigns, big and small, some with hundreds of products, never once did I ever come close to reaching that limit (although I'm coming close on one). As you say, you can also ask Google to increase that limit if you need it. This way, you'd only have one account, simplifying things. But I don't think it has anything to do with how much you spend. If you have a legitimate need for two accounts, I'd inform Google before opening the second one. Just to be safe. But like I said, there really is no need to. Not even for testing, as you are always, or should always be testing. Having a "testing" account does not make sense.
That comment alone makes you look like you are clueless about Adwords and Quality Score. Just saying......
u need to a new credir/debit card,new person,new adress,new keyword...this all don't be same...if i wrong please to greet me...hehehe...but i my feeling is talk as it...heheheh
That's what I want to do: so, you can do this, really? Trying campaigns in one account, delete them and getting the ones that works in my "real" account? I just want to try things without getting my account at risk. I've got some successful campaigns that I can't afford to lose! Thanks.
You won't put your account at risk from testing. Google expects and wants you to test. They want you to try and increase your click rates. It's in their interest as well as your own that you do. What you are suggesting is testing in one account, move it to your "real" account and forget about it? You would be satisfied with that one ad you believe gives the best results and never try another one? How do you decide when you reach that point? One day, that ad may not do as well. Would you not test another one just because you want to keep it "clean"? I test new ads all the time. I have groups with 30 ads I've tested over time, most of course are paused with only one or two currently active.
I think the point that some have been trying to make is this: just like Google rates your keyword with a quality score, they also rate adgroups and campaigns with a quality score which is primarily based on CTRs and some even theorize that conversion data may be included in the formula. They don't talk much about this but I can tell you first hand that if you have an account that consistently maintains CTRs above 2-3% you will pay less for your clicks than an account that has several campaigns with low CTRs (like .5% to 1%) You will also receive more impressions in the account with higher CTRs and better "Account Quality". While Google does not document the process they use to score your account quality, many people agree that it is a reality. This is why many people use a "testing account" to get their CTRs as high as possible before moving a winning adgroup into their "real" account. This keeps their real account quality score high, and the testing account will just be average. So my recommendation is still to be careful if you play with 2 accounts. But if you decide to stick to the rules and use only 1 account, make sure you split test your ads and quickly get your CTRs above 2% if possible. The other complication is the CTR versus ad position sliding scale: if you are shooting for position 1, Google expects a higher CTR (like 2.5% to 5%). If you are happy to bid for a lower ad position, the CTR expectation is a lot lower. I agree with Lucid Web Marketing that you should continue split testing since ad CTRs will tend to slip over time (still curious about why this happens) but it is better for your account if you can avoid ever having poor CTRs. Hope this helps... Business Internet Marketing
Quality score is calculated for each keyword and ad. That I know for sure and I don't think anyone will dispute that. The ad group QS has some truth to it but not in the way most people think. It's the average of the active ads and keywords in that group. So if you have a keyword-ad QS of 7 with one ad, and another keyword-ad QS of 8 (same keyword, different ad), the ad group QS for that keyword would be 7.5. But since the QS is calculated and used for a specific keyword and ad at the time of the query, it doesn't matter. Sure, the QS displayed to you will be the average, Google has no choice but to show you a group average. It can't pick one over another. But it uses the actual QS of the individual ad and keyword when serving the ad. I doubt the existence of a campaign-level QS that is used in calculations. Not saying there isn't but if there is, the weight given to it is minimal. I've taken client accounts from poor QS in 3-6 range with equally poor CTR, often below 0.5%, to good and great QS with CTRs in the 5-10% range or higher in a matter of days. Conversion data, I don't see why they would use it. I doubt it they do as all Google ever said about QS, never once has conversion rate been mentioned. As for the rest of your post, stop thinking in absolutes. Google doesn't give a QS of 10 for a CTR of X%. You can have a QS of 10 for any click rate, 10%, 5% and even 2%. It's a relative value based on your position and what other advertisers have historically achieved. You can therefore have a QS of 10 in 15th position. Of course at that position, your absolute CTR will be rather low. But it does tell you that you are on the right track because others at that position were not able to get a CTR as high. Hope that makes sense and that it will help.
I you re- read my post, this is what I was also saying - Google expects lower CTRs in lower ad positions and higher CTRs in top ad positions and I agree, it is relative to those other ads on your results page. If everyone is getting lousy CTRs, then a lower CTR will be fine for you. My point was more focused on Account Quality, which Google will never tell us anything about. The fact still remains that you can ruin an account by running campaigns with terrible Click Through Rates, bidding on copyrighted keywords, and running ads that violate the terms of service. Once an account has reached this status, it just becomes unable to get impressions, or you will get the "dear John" letter from Google letting you know that they can not accept ads from you anymore. On the other hand, if your account is always running ads with great CTRs and you are following the Terms Of Service, your account will have a great "Account Quality" and Google will run your ads and give you your fair share of impressions. This is why some people run two accounts, to preserve the quality of their "real" account, while using their "junk" account to test those ads when low CTRs will be involved. I don't advocate running two accounts, but I have two accounts myself, and I was just presenting the "why would you have two accounts" side of the discussion It's great to have meaningful comments in here! Keep them coming. Business Marketing
Thanks Business Traffic for sharing your thoughts. Ads and campaigns aren't the same thing, sure I do a lot of testing/tweaking with all my ads, but I like to try different landing pages and campaigns too, and Google can close your account if you tried too many bad campaigns. And I don't want this to happen, having some successful ones. But testing campaigns in a second account doesn't looks like a good idea, I can't believe Google won't notice "urls" moving from one account to the other. That's why I asked people here!
i've got multiple adwords account but all for different domains, otherwise how can i get around the max campaign limit?
> Google can close your account if you tried too many bad campaigns. Peter, if by "bad campaigns" you mean campaigns not following the rules, then yes. But not for a bad campaign with poor ads and poor CTR. They won't close you down for that. Like DMD, I just don't recommend more than one account. It's playing with fire. Icecape, see post #23 of this thread. You just need to organize your campaigns better. Instead of one campaign for each domain or each product, create groups for each product or each domain.
I am using a "test" account and one real one for a simple reason. I track everything with tracking202 pro which downloads API data from ALL campaigns, even deleted ones, for my testing account that would mean atleast 10x the costs since I have a ton of deleted campaigns. Also it feels good to have a "clean" account with only successfull campaigns =)
just to use coupon, google coupon doesn't work with old adwords account. after that, can back to old adwords account. i don't see why google need to ban from signup multiple adwords account, since it will give more money to google?!!
> i don't see why google need to ban from signup multiple adwords account, since it will give more money to google? It's not a question of money. It's a question of ensuring every advertiser is on the same level. How would you feel if you saw a competitor with two or three ads for the same site? I'd be pissed. How do you think the user would feel if he clicked the ads and always saw the same site? Bad user experience which Google wants to eliminate, otherwise they would either go to Yahoo or MSN or stop clicking on ads which means less revenues. I guess that makes it a question of money but not in the way you think. Fors, I don't know about Tracking202 but if you pay for each group, even deleted ones, find out if they have a setting for this. Otherwise, I'd tell them to change this or you won't use their service.
You can't use this coupon for your existing account its only for new user. But you can use this coupon by set up your new account.