I am trying doing some arbitrage with CPA Feeds and CPC Overture feeds included but even the quality traffic not converting well enough.. we are spending about 120 USD per day on this and getting about 25 USD in return ... Any suggestions from those who have handled arbitrage in past would be appreciated.. we are focusing on US, UK shopping products like camcorder, laptops etc
You're in a tough market. One of my clients is a computer hardware retailer. Where are you getting traffic from? PPC?
I would go more into CPA as this would be more effective. PPC is effective for traffic driven sites where your site seems to be more sales driven. I would also consider CPM as you would only pay X amount of money to show your ad 1000 times. This could help you earn more, then again it could earn you less. I would take your pest performing creatives that has the highest CTR and run it on a CPM. But hey thats just me.
yes bro.. thats a tough one with high cpc's, we are focusing on adwords only for now CPM is surely an option at a later stage, PPC drives quality traffic and we need to build quality score for overture feeds as well