Using hyphens in keywords

Discussion in 'Google AdWords' started by johnemiddleton, Sep 23, 2009.

  1. #1
    I have a keyword in one of my accounts that is getting a ton of impressions. This keyword contains hyphens, and I am curious how Google treats hyphens. From the Search Query report, it appears that Google takes the hyphen out and replaces it with a space.

    Example:

    blue-widget-case
    "blue-widget-case"

    Google sees:

    blue widget case
    "blue widget case"

    Is this correct based on your experience? I appreciate the help.

    -John
     
    johnemiddleton, Sep 23, 2009 IP
  2. Bill the Builder

    Bill the Builder Peon

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    #2
    You are basically correct. I would expect that with the added weight now given to the URL of a site you will begin to see more hyphenated names.
     
    Bill the Builder, Sep 23, 2009 IP
  3. I-Gloo

    I-Gloo Peon

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    #3
    Google treats hyphens and spaces as one thing
     
    I-Gloo, Sep 24, 2009 IP
  4. johnemiddleton

    johnemiddleton Peon

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    #4
    As long as I am learning about this, what about these other special characters?

    "ABA/NBA champs" = "ABA NBA champs" ?
    "dr.cold" = "dr cold" ?
    "curvy (not fat)" = "curvy not fat " ?
    "figure+8" = "figure 8" ?
    "we're #1" = "we're 1" or "we re 1" ??

    Thanks for your help!
     
    johnemiddleton, Sep 24, 2009 IP
  5. Business Attorney

    Business Attorney Active Member

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    #5
    I am no expert, but I have found that Google ignores most punctuation. The except is an underscore. "Dr_Cold" will turn up different search results than "Dr Cold"

    I don't know what other search engines do.
     
    Business Attorney, Sep 24, 2009 IP
  6. johnemiddleton

    johnemiddleton Peon

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    #6
    Interesting. What would make an underscore different? Not a common enough use to warrant being ignored?
     
    johnemiddleton, Sep 24, 2009 IP
  7. plibb

    plibb Peon

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    #7
    From my experience, Google treats them all the same, especially hyphens in domain names.
     
    plibb, Sep 24, 2009 IP
  8. johnemiddleton

    johnemiddleton Peon

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    #8
    Thanks plibb, but I want to be sure we stay focused on keywords here used in Google AdWords, not domain names. When I was searching for this answer on the web, domain names and keywords with hyphens got muddied and it was difficult to ascertain an answer.

    -John
     
    johnemiddleton, Sep 24, 2009 IP
  9. Business Attorney

    Business Attorney Active Member

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    #9
    I don't know. I would not have expected it to be treated differently than other punctuation. It seems odd to me that it is be different and I wish I knew why.
     
    Business Attorney, Sep 24, 2009 IP
  10. plibb

    plibb Peon

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    #10
    Totally misread your post lol Sorry about that but yeah, it seems Google still does that.
     
    plibb, Sep 24, 2009 IP
  11. I-Gloo

    I-Gloo Peon

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    #11
    if you are using Google AdWords, Google doesn't allow using any punctuation in keywords. so you won't be allowed to use keywords like:
    "ABA/NBA champs"
    "dr.cold"
    "curvy (not fat)"
    "figure+8"
    "we're #1" or "we're 1"

    but only
    "ABA NBA champs"
    "dr cold"
    "curvy not fat "
    "figure 8"
    "we re 1"
     
    I-Gloo, Sep 25, 2009 IP
  12. johnemiddleton

    johnemiddleton Peon

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    #12
    Thanks I-Gloo. So you are saying that Google essentially REPLACES the punctuation with a space? This is different than if Google REMOVES the punctuation.

    Also, anyone else know about the underscore issue?
     
    johnemiddleton, Sep 28, 2009 IP