Matt Cutt Said "Google Not Using Keyword Meta-Tags For Website Ranking"

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check this video

Matt Cutt Said "Google Not Using Keyword Meta-Tags For Website Ranking".

 

Wo! slow down there. Google does use the description tag.

 

Ive hear'd that it doesn't use either and only uses the alt descriptions in links :S.

 

Really? Since when?

 

since about 2003.

 

But the meta description is still good, cause it shows the description in search engines .

 

S I do agree with your post. But as a SEO you know very well that is, Google will display the meta-description in SERP. When you look at the snippet keywords which the visitor used to search will be in a "bold" format .

May i know the reason?

 

now what a SEO will do??

primarily all SEO focus on keyword and meta but now

keywords meta tag is not something that you need to worry about

 

I think it's very hard to say if google count meta tags anymore unless you work at google. Google arn't giving their secrets away easily. That said they do advise webmasters to use meta tags in the webmaster help guide so maybe they do still count.

 

Being shown in search results and affecting them are different things. Meta descriptions do not count, and it has been explicitly stated in the post announcing the "news" (which people have been aware of for years).

 

Hi,
Thats really a news which i dont know good or bad, but to my mind when i read the article i wonder on which criteria website ranking is given.

 

Matt Cutts, John Mu, and other Googlers have all stated MANY times in the past that Google's ranking algorithm ignores meta keywords AND meta description elements. This is nothing new. I've seen people blabbing all over the SEO forums as if this is some great new revelation or enlightenment... but it's not.

The same Googlers have also stressed that the meta description element is STILL important but NOT from a ranking perspective. It's important because it is often shown as the snippet in the SERPs if all of the keywords in the user's search phrases exist in the meta description. Having a good snippet that includes all of the keywords from your <title> (since these SHOULD be the keywords/keyword phrases used to find your page most often if your on-page SEO is done correctly) and which contains a call to action can have a BIG impact on the click-thru-rate of your listing in the SERPs when it is shown.

Other less sophisticated search engines still use the meta description and sometimes even meta keywords in their ranking algorithms, so it's still a good idea to include them and optimize them. But they have no effect at Google.

 

As seoibiza says - Google have ignored the keyword metatag for many years. It hasn't been included in their list of recognised metatags for ages -
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=79812
the real tip here - to know what Google wants from your site look at official Google advice - they publish loads of it for free - not out-of-date rumours in blogs and forums.

 

Hi,

Meta tags are working properly for SERP, but to many stuffing keywords only Google do not index the meta tags i think.

 

If you've been counting on meta keyword elements to rank in ANY engine you've been totally wasting your time. This element has been abused for so many years that it is VERY rarely used in search engine ranking algorithms. And the engines that still use it are ones you've likely never heard about. Most major engines haven't used it for probably 5+ years. Welcome to the 21st century.

There is PLENTY for an SEO to do... Keyword analysis and topic selection, on-page optimization of things like <title>, <h1>, <h2>s, content, keyword rich URLs, etc.... on-site optimization like building good navigation and page interlinking structures (things like theme pyramids), optimizing on-site link text, enforcing SEO friendly coding standards like enforcing the use of external JavaScript (instead of inline) and external CSS instead of HTML styling/formatting or inline CSS... off-site optimization through link building with optimized link text and links from relevant sites.

If the "loss" of meta keywords as an SEO technique is going to affect the way you SEO even a tiny bit then I'd have to say you should probably NOT consider yourself an SEO.

 

Yes google does n't give preference to keyword and description tag.

 

Hands up who believes everything Google say?

Thanks. Now we have established who needs to go to the remedial class, we can crack on with the real business...

 

This is old news..

 

So google ignores meta tags. But why does it still show as a problem when we have duplicate meta tags in different pages.

 

Google will identify duplicate meta descriptions in WMT so that you can eliminate them, NOT because they affect rankings. They do it because they show the meta description in the SERPs as the snippet and it's best if it describes what the page is about, and NOT be some generic description you use all over the site. As I explained above, it can drastically influence your click-thru-rates.