Hello, I have a profitable campaign running on the search network. Few days ago I copied it and create a new campaign = to the first one, but I make this new campaign running only on the content network. It has been passing a few days and I didn't receive a single impression. Is this a problem of bidding too low? How can I know how much should I bid to have my ad running? Thank you
Why don't you just bid it up to what you are currently paying in the search network and see what happens?
Yes, very true. But bid high and watch it closely for the first hour or so and you will see what needs to be done.
I don't recommend automatic placement for the content network, which is where you let Google decide on which sites to place your ads based on your keywords. There are exceptions but normally I use only managed placement and specify which sites I want the ads to appear. Because of this, I've achieved CTRs of as high as 2% and conversions just as good or better on the content network. Also don't expect to bid 25 cents and expect your ads to show much at that price. The ranking formula on the content is basically the same as on the search, QS * bid. QS on the content is basically CTR and I consider 0.1% (1 in 1000) an average. So if that's your click rate, you'd have to bid twice as much as someone getting a 0.2% CTR to outrank them.