So I'll select keywords at .20 an impression/click and then I will come back the next day and it says they now charge .40 for the keywords, like down below; Below first page bid First page bid estimate: $0.40 Why does it change? Is this some form of constant change with market demand?
The market is always changing, minute by minute. Advertisers leavings, others coming in. Each advertiser presumably trying to improve their results. Today, the minimum estimated bid to be on page one is 40 cents, tomorrow it may be 50 or it may be 30. The way to combat this is to improve your QS.
Thanks for the answers. Market demand makes sense. But to go from .20 to .40 seems like gouging. After all that is twice the price. Gas, stocks, commodities, supplies during hurricanes... all don't just double over night. Would regulation be a good thing here?
if you think going from .20 to .40 is gouging, wait until you have keywords that shoot up to $3.00 or more. That happens to me every now and then.
To me it makes no sense in how prices and placement is determined. Of course I am new but still... Here's an example; I have a 5/10 quality score yet right now I am at the top of the heap when using the keyword Bay Area Classifieds. Monster.com is below me. Fine by me because it is my niche but why with such a low QS? I'll take it I will say that it is obvious that you need to manage your AdWords campaign every day to stay relevant.
Yeah I understand bidding. I've done plenty of trading on the markets. Nothing just doubles or more. It just seems a little ridiculous. They are making bank with no oversight at all. Can regular newspapers just double their fees from one day to the next? I don't have the perfect answer. After all it's easy to point fingers