For example, if I am targeting 2 keywords, "cell phones" and "Nokia cell phones", for 2 reasons I cannot make the anchor texts exactly the same words: 1. If the backlinks are not built by myself, other webmasters who did them may most likely make the anchor text look more natural like "click here for cool design cell phones", "Buy Nokia cell phones here" etc. 2. For some reason I cannot build as many backlines to my site as I want from a same single external page. So if I choose "Nokia cell phones" to be the anchor text, will the other keyword "cell phones" get the same amount of link power as well? I guess search engines will count it for both keywords, but suppose "cell phones" is my priority keyword, I am not sure doing this way will dilute the power as I added the word "Nokia". I will be doing a test for this by first I'd like to see if anybody have some experience to share on this. Thank you.
I agree, you'll get some juice for "cell phones" by using "nokia cell phones" but not as much as if it were by itself. I would make them separate campaigns, especially since "cell phones" is very competitive, and I bet other companies are targeting those keywords.
Don't even waste your time targeting "Cell Phones" with good links, concentrate on the keyword that most closely matches your content, and the one you are most likely to get some results with. You can throw a few links at it, but you will not beat out about 30 companies for a long time without some professional, full time SEO help. You have a much better chance of success getting niche specific, "Nokia Cell Phones". Still competitive, but targeting "Cell Phones" as a keyword at this stage of the game is like targeting "Cars".