Importance of Keyword research for SEO

Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site.

Keyword Research Process
Keyword Research process involves the following important steps. These steps can be described as:

1. The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.

2. The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.

3. The Selection process involves objective measurement based shortlisting of keywords keeping the site focus and target audience within the limitations analyzed.

4. The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.

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good. Nice to read here in this thread. Let me read your article fully on that site. Thanks.

 

I am glad you like this post. While searching for Keyword research importance I came across few articles and like this one best, so i thought of posting it for people like me who are researching on this topic. And thanks for replying.

 

Very interesting tips i will check the original article thanks

 

Hello,

A very powerful and free tool to select your search keyword is Google Keyword Tool.
It gives you an insight on the queries being done on Google following your ones and also gives you suggestions on related one.
One more nice feature about it is the rank of keywords based on many criteria like the competitiveness of the keyword. Very important to know with how much people are you competing for those terms and also how much will it cost you to buy those keywords using adword.

To your success!

 

You should also add couple of long tail keywords during keyword research.

 

Actually if the site is new you have to target long tail while your are targeting competitive keywords because long tail is easy to rank and it can give you traffic.

 

Long tail keywords are still useful these days. In some cases, because of using long tail keywords, keywords itself help each other in SERPs.

 

I like your tips for keyword research as it is key point for a seo expert. I will read your full article on your site reference.

 

What do you mean by long tail keywords?

 

Hi i think long tail keywords have less competition if you use long tail keywords i hope you successfully got some top spot at Google for the long tail because of less competition!!!

 

Better have longer and more targeted keyword then just general ones. That would be easy to reach the top and that will drive more targeted traffic to you

 

but some time long tail key word are not general and not easily thougt by the searcher. which one better, long tail or short? for example, if I use keyword like "nice and calm beach", will my page be listed in searcing of "beach" or "nice beach"?

 

if i already know right keyword for my site, how should I implement it on my site. if adword is pay, is there any free way to put those key word in my site?
does google still use meta tag?

 

No they dont use meta keyword tags but they all use the description tag.
Just basically litter your site with the keywords, 3-4%, put it in h1 and h2 tag and in a link.

 

its truth keyword research is an most important part of seo.. it makes an important role to get good traffic to your website.

 

- Run a short test on adwords for hundreds of [exact match phrases]
- This will tell you search volume per keyword
- Check out how competive the keywords are in the search results by searching for them on Google "like this"
- Check out the page rank, link volume/quality of those on page 1

Based on these 3 metrics you can work out which keywords you are realistically going to get page 1 for (assuming you SEO well) and which ones will produce decent traffic volume.

Obviously the best keywords will be the ones with high search volume and are uncompetitve.

 

Long Tail Keywords
Long tail keywords are keyword phrases composed of three or more words that collectively are more specific than a single keyword. Long tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. Generally, the more specific the search, the closer the searcher is to the act of purchasing a product or service.

-topsidemedia.com/SEM-glossary.html

 

Super stuff Katie.... two thumbs up!

 

In that way, you can easily ranked in Google SERPs. Using Long tail keywords, are still effective. You can also use this in Classified postings.