Has anyone successfully bought or sold a recent invite within the lask 3 weeks or so? Im trying to check on a post by someone, he said with newer invites information cannot be changed from the original. The invite should of been given out within the last 3 weeks or so. (time on email from YPN) I don't need people saying "against TOS" etc, I'm not buying or selling anything.
I read on the yahoo blog that they knew about the YPN invite selling and that they had taken action to prevent it - but that they couldn't disclose exactly how - so maybe that is how they are doing it?
Yahoo want to have some control on what type of sites run YPN. You have to submit a site for approval, and people were then selling their invite and ads would run on a completely different site. Yahoo actually does a human review of sites that run YPN and have terminated or required changes to a lot of sites. Their "plan" is to build a program that has a higher quality of site vs. google. Who knows if they will succeed. It isn't advertising for Yahoo - if they wanted to approve everyone that applied, they could. Right now it is in beta and they still have a lot of bugs to work out before it will be ready for general release. They also need more advertisers. They don't have enough advertisers for many sectors. It's Yahoo's product, so it doesn't matter if I think their policy is good or bad. There are several things I don't like about YPN - but they own it, so they get to set the rules.
i agree with what you are saying but still, ypn approves your site and then publishers are free to put their ypn code on as many other sites they own, with no regard to the quality of these other sites. its their product, they can do what they want, but i doubt they really have any control as to what types of sites are displaying their ad code, with the exception that they will terminate if any of your sites do not convert for the advertiser. jmo
While they only look at one site when you apply, YPN manually reviews sites that are running their code. Every click traps select information and while you can put it on any site, they will eventually take a look at all your sites running it. I put YPN on a new site and two weeks later got an email saying I needed to make "Ad by Yahoo" display. I wrote back and said I hadn't altered the code in any way and got an appology saying they had confirmed the problem was being caused by a bug in their system.
Yahoo! doesn't care if you sell or buy YPN invite... they get their system tested for free and on top of that they make money out of it...
Once they roll out with their system, I think They'll be like google and allow almost everyone in, I think that's the only way they could catch up to google.
They need to make some major improvements to ad targeting, but more importantly, they need to attract a lot more advertisers before they could even think of opening it up to the general public. Payouts to publishers have already seen a large drop, and in some instances are already paying less than adsense. If they make it the same as adsense (no real quality control) then there is no reason an advertiser would pay more to have their ad run on a site with YPN. As prices continue to fall, they will probably see some increased interest from advertisers, but when ad prices meet adsense, it removes the incentive for a publisher to want to sign up. By only paying for US traffic, they can pay more per click, but when they open it up to International market (tentitively scheduled for sometime next year) payouts will decrease - probably to the levels of adsense. The main benefit of having yahoo in the market is that it will somewhat hinder google from doing whatever they want - and could lead to google taking a lesser percentage of the ad revenue (currently they pay out 78% of what they take in, as a whole - according to their financial filings). With a 22% gross profit margin, their isn't any way to increase payouts by a large percentage. PPC prices are going to need to increase before that happens.