Follow their TOS (Terms Of Service). That should make your site safe. The common things to keep in mind are: * Don't use adult/banned content sites with AdSense * Don't click your ads * Don't use any unapproved way to drive traffic
Not following the program policies. Read here: https://www.google.com/adsense/support/bin/topic.py?topic=8423 People whose accounts have been banned and who post here seem to frequently have the following problems: - Copyright infringement: using (or linking to) videos, mp3s, or images that they don't have the rights to - Other non-allowed content, like adult content (which is broader than just "porn"), gambling, hacking etc. - Clicking their own ads, or having friends click their ads - Traffic from traffic exchanges, pay-to-surf sites and similar - Never reading any of the program policies or ToS and so making multiple mistakes Read all the policies, make sure you understand them, and they follow them and you should be fine.
Many people out think that Google didn't know whenever someone clicks his own ads and other tricks to earn the wrong way..
Follow the TOS of adsense Avoid copyright material Avoid invalid clicks Adult content is not allowed.
You must follow google TOS, that is do not use any adult material in you site, dont click on your own ads and don not use any wrong option to derive traffic to your website
Read what Google says about traffic: https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=16766 http://adsense.blogspot.com/2007/04/note-on-traffic-exchange-programs.html
avoid this: You click on the ads - Your greed towards earnings when you are new to adsense, might have got your hands to click on the ads which you published in your website. This would be just foolishness if you click on your own ads, and its the very basic reason why most of the publishers get banned from Google adsense. Encourage people to click - There are still many sites which still allow some sort of freebies to people who go through a procedure of adsense clicking. This is not allowed according to Google adsense policies. Asking for clikc by saying “Support us by clicking the ads†can easily get you banned. All content is not allowed - Many a times, people don’t know which type of content is allowed to have google adsense and which is not. Here are some niches and types of content which can not be accompanied to be in a website with Google adsense - * Pornographic Content * Hacking/kracking Content * Gambling or Casino related Content * Any other illegal download type Content Using AutoMatic Blog Software for your blog, or taken RSS from ilegal sites, that your AdSense account has posed a significant risk to they AdWords advertisers. They will disable your account. Google just don’t like it and don’t support placing ads in those type of sites. If you are placing in greed, your whole google adsense account is in danger. No tricks to be played - Don’t place the ads in any tricky ways, by mixing up colors, using automatic blog, or placing in such places which forces the visitors to forcibly click on the ads rather than navigating through your site. Using AutoMatic Blog Software for your blog, or taken RSS from ilegal sites, that your AdSense account has posed a significant risk to they AdWords advertisers. They will disable your account. Pop-up’s, pop-under and emails can not have google search boxes or ads in them. Any private pages also should not have Google ads in them. Traffic/Click exchange programs - You think this would really generate some good revenue for you? Yes it does give you good money, but only until you get noticed by Google adsense team and you get banned. Traffic exchange programs on pages that have google ads, or exchanging adsense clicks with others through some programs or softwares will lead to a ban. So be careful and away from these things.