So I am doing a CHEAP campaign. 100/day at .01 for about $30/mos. 1.) Will this get me any exposure? 2.) Is the campaign placement based on who spends the most, therefore my ad may never be seen? 3.) I limited my campaign to the San Francisco Metro Area as that is my user base... good? 4.) How can I go find my ad online and see it? 5.) What makes an ad more popular? This is my ad - SF Bay Area Community Find what you need! Sell Items, Network, Get Help www.NeighborAide.com I am totally new to AdWords and any answers to my questions and/or advice is appreciated
Depends on if you're doing search or content and what keywords you're bidding on. No, adwords is based on quality score, 80% of which is directly attributed to your CTR. 20% is your landing page and how it ties in. Yes very good idea. If more people knew about local search, I'd make less money at it. If you're in that area, type in the keywords you're bidding on if it's a search campaign. If it's a content network one, find the sites where the ads are showing the the reports. CTR Is king with adwords, Get that high and keep it high and you'll succeed. I am totally new to AdWords and any answers to my questions and/or advice is appreciated[/QUOTE]
PPC-Coach - Thanks for the informative response! "Depends on if you're doing search or content and what keywords you're bidding on." That says a lot right there. Perhaps the more unique a keyword one has then the more likely one can have a higher position... I mean the word "classifieds" has probably been beaten to death by now and perhaps not even worth trying to use.
That's make sense! Dude you are wrong here. Ads placement in search networks based upon Adrank. And your Adrank is.... Adrank = CPC X Quality Score While Quality Score has attributes like CTR, your ads relevancy, landing page relevancy and load time, your account history and keywords relevancy. So it is right to say that your ads get rank on behalf of your CPC bid that you have assigned for your Keywords. I don't think that people shud know about local search. If they are in any city then they automatically get results according to respective location. Google has a tool called "Ads preview tool " for search networks that you can use to see your ads where you have targeted them without earning any more impression for your ads in your account. https://adwords.google.com/select/AdTargetingPreviewTool you are right here!
1.) Will this get me any exposure? Depends on many factors: how many search on your keywords, what you bid, your budget, your click rate. If you bid on keywords that get 5000 searches per day that you should bid 40 cents on but only bid 10 cents, you may not even be on the first page. If your click rate is 5% (at least 250 clicks for 5k impressions at $0.10, spend of $25) and your budget is $15, you miss on a lot of exposure. Research, test and set appropriately for maximum exposure. 2.) Is the campaign placement based on who spends the most, therefore my ad may never be seen? No. Adwords is not a straight auction. Position is based on quality and your bid. It is possible to get better placement than others with a lower bid. Download this for more information. 3.) I limited my campaign to the San Francisco Metro Area as that is my user base... good? Yes. 4.) How can I go find my ad online and see it? There's really no need to do that. You'll see in your Adwords account all the data you need, including the sites your content network ads appear on. For search, don't use Google itself. Instead, use google.com/adpreview 5.) What makes an ad more popular? As Coach said, CTR is king. You achieve a high CTR by giving them a reason to click on it. I don't know your keywords, I think you may be using the content network for this ad, but even still, I don't think it's giving them a reason to click on it. Don't forget to try other ads. You can have two ads active at the same time.
Thanks, Lucid Web Marketing... I'm always looking to catch more flies in my web... nice play on words!