"online dating" niche - relative cost?

Discussion in 'Google AdWords' started by telecom78, Sep 6, 2009.

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  1. #1
    Anyone know if the cost to advertise an online dating site is low, high, or average (relative to other niches) ?
     
    telecom78, Sep 6, 2009 IP
  2. PPC-Coach

    PPC-Coach Active Member

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    #2
    It's high if you do it wrong.

    Low if you do it right.
     
    PPC-Coach, Sep 7, 2009 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    There's no point in comparing costs in one niche against another. It's like comparing the price of a computer with the price of a car. Yep, one's higher than the other but where does that get you? Useless information. Plus, in all niches, you have advertisers paying what would be considered low and other high. The reasons depend on many factors.
     
    Lucid Web Marketing, Sep 7, 2009 IP
  4. telecom78

    telecom78 Peon

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    #4
    ...and what I'm ultimately trying to figure out is how I do it "right".

    I'm currently running a $0.50 CPC Adwords campaign, and in addition will be doing some local "grass-roots" advertising (flyering) in Toronto soon...
     
    telecom78, Sep 7, 2009 IP
  5. Mark Davies

    Mark Davies Well-Known Member

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    #5
    There is a LOT of serious competition in the online dating niche, try Geo targeting
     
    Mark Davies, Sep 8, 2009 IP
  6. PPC-Coach

    PPC-Coach Active Member

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    #6
    Geo targeting, get a high ctr and keep it.

    That alone will make you money.
     
    PPC-Coach, Sep 8, 2009 IP
  7. noobality

    noobality Peon

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    #7
    High CTR means only traffic, you better look after how to convert.

    The cost is high on online dating on PPC.

    Getting free member is actually quite easy but when it's time to make them pay (aka Goldmember) then it becomes harder. Try to focus on building a strategy to convert Free Members onto Goldmembers within your website and the PPC should only bring you the Free Membership traffic.

    Cheers
     
    noobality, Sep 8, 2009 IP