How to advertise with only a keyword and not also with an advert

When I went to google's adword site, It asked me to fill in how I wanted my advert and then the keywords that I wanted. If I only want keywords like with yahoo's overture but with google instead, how do I do it?

Regards

Waldo

 

Well, Yahoo and Google treat PPC a little bit differently.

On Yahoo:

1. Each keyword has its own unique "ad text" that is displayed for the keyword.

2. First you add keywords, then choose the keywords "ad text."


On Google:

1. Keywords belong to an Ad Group.

2. Ad Groups have "ad text," and keywords within that Ad Group will all have the same "ad text."

3. First you add an "ad text" (Ad Group), then you add keywords to that group. When displayed in S.E. result pages, all the keywords in that Ad Group will have the same "ad text."


Feel free to post back if you have additional questions.

 

To do this you would basically have to make a seperate ad group for each keyword.

 

Thanks for your help.

 

No Problemó!