AdWords Budget

Discussion in 'Google AdWords' started by Derek1, Aug 29, 2009.

  1. #1
    What is your current Adwords budget ? What do you recommend as a minium for adwords ?

    Thoughts ?
     
    Derek1, Aug 29, 2009 IP
  2. ChrisBa

    ChrisBa Well-Known Member

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    #2
    I start off with $20-60 depending on the payout

    Then from there depending on the EPC/ROI and other campaigns I might up it somewhere $100-$2000
     
    ChrisBa, Aug 29, 2009 IP
  3. osmasters

    osmasters Well-Known Member

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    #3
    My current budget is 25$ per month.
     
    osmasters, Aug 29, 2009 IP
  4. Lotos1

    Lotos1 Peon

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    #4
    You are spending $100-$2000 per day? If yes, that's a lot of money unless you have some outside investors.
     
    Lotos1, Aug 29, 2009 IP
  5. guyco

    guyco Guest

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    #5
    I will spend from $20 to $2000 a month depending on the website and the season.
     
    guyco, Aug 29, 2009 IP
  6. Derek1

    Derek1 Peon

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    #6
    I am spending around $500 / Month but need to start working on my ads.
     
    Derek1, Aug 29, 2009 IP
  7. knownowppc

    knownowppc Peon

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    #7
    You mean you started your campaigns without 'working' on your ads first?
     
    knownowppc, Aug 29, 2009 IP
  8. AdWords-Advice

    AdWords-Advice Active Member

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    #8
    Just got Qualified Company status spending $35k per month for clients
     
    AdWords-Advice, Aug 30, 2009 IP
  9. Derek1

    Derek1 Peon

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    #9
    Pretty crazy , but I am sure they see a return or they wouldn't do it. :p
     
    Derek1, Aug 31, 2009 IP
  10. silkycolour

    silkycolour Peon

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    #10
    I'm started adword just $5 + $50 adword coupon..$5 for activation adword account..Now i spend around $40-$50 per month.
     
    silkycolour, Aug 31, 2009 IP
  11. Derek1

    Derek1 Peon

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    #11
    Fair enough, I am guessing you do alot of tweaking :p
     
    Derek1, Aug 31, 2009 IP
  12. iknowalittlebit

    iknowalittlebit Peon

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    #12
    It's not hard to ramp up to spending 1 or 2 thousand a day. If you start with a budget of $50 a day and you see that you are consistently make a $25 profit on each $50 spend, then the logical thing to do would be to ramp up. Maybe you kick it up to $100 a day. If the theory holds true, then you should be making a $50 profit off of the $100 a day spend. Repeat the process a few times and you're spending a grand a day in no time.
     
    iknowalittlebit, Sep 4, 2009 IP
  13. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #13
    There is no such answer to this type of question. I can't tell you to set your budget to $x. That would be ridiculous.

    Estimate the number of times people search on all your keywords. Multiply by your CTR. If you have yet to start, you probably don't know what you are doing so let's use 1%. Multiply by your CPC. That's your budget to maximize your clicks.

    Of course, you can start lower but you won't maximize your clicks. As you grow, you can increase your budget. It's not a set once kind of thing. Your click rate can increase (you want it to), you may want to increase your CPC.

    So figure out your budget as shown above. But to tell you without knowing your particulars is irrelevant. Telling you how much I or my clients spend is also irrelevant as you surely are not in the same niche. It would be like saying my car is green. Knowing that fact would be of no use to you.
     
    Lucid Web Marketing, Sep 5, 2009 IP
  14. Derek1

    Derek1 Peon

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    #14
    So what do you suggest as a starting budget for a brand new campign ?
     
    Derek1, Sep 10, 2009 IP
  15. chopin

    chopin Peon

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    #15
    The minimum depends on your market. If you are trying to brand your site, do the content network, and you can get away with a few bucks a day. If you are trying to sell gaming laptop computers, I would do something like $20-60/day, and set the bids competitively on the search network. I would do phrase/exact match only in this case.
     
    chopin, Sep 11, 2009 IP
  16. zeekstern

    zeekstern Active Member

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    #16
    You want to set your budget to what you can afford to lose. Simple..
     
    zeekstern, Sep 11, 2009 IP
  17. TopViet

    TopViet Greenhorn

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    #17
    I agree with zeekstern. I don't want to spend too much money at beginning.
     
    TopViet, Sep 12, 2009 IP
  18. asharma1991

    asharma1991 Member

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    #18
    Start small , get the keywords which convert for you , then scale up :)
     
    asharma1991, Sep 14, 2009 IP
  19. vcss15

    vcss15 Well-Known Member

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    #19
    50$-100$ enough for normal-mid site . i am using this sometimes .
     
    vcss15, Sep 14, 2009 IP
  20. thirtytwo

    thirtytwo Peon

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    #20
    when i started with adwords back in 2005 i was spending up to $150 per day on adwords and made a nice profit.

    i think the question really is not how big is your daily budget but how good are your ads and how productive are the clicks you are getting from each keyword combination. if you see that the traffic is productive then you shouldnt limit your budget and take all the clicks you can get off the ads to make sales and profit.
     
    thirtytwo, Sep 14, 2009 IP