I have been an AdSense publisher for several months and I decided that I want to bring more people to consider subscribing to the service my website offers. Can you give me tips or caution as I have never used AdWords before and my budget is not very big? I do not want to make a beginner mistake and lose my entire budget with no results. What are some common mistakes that beginners make and how to prevent them?
First off all you need to find your niche where you will advertise and check the average price for a click. Go to https://adwords.google.com/select/KeywordToolExternal and check keywords and prices. Then you need to decide will it be effective to use AdWords for your niche with your budget or not. If you can't afford to spend particular amount and appear on the first page then I wouldn't recommend that you go with AdWords. Try other methods to promote your business i.e. virus marketing, blogs, forums and etc. I hope it helps.
Yes, I used the keyword tool. The average price is 70 cents which is quite high. Is there a way I can see what keywords other website are using in my niche? I found a few websites, but they give you only like 10 keywords and ask you to pay to see more. Is there a way to find out for free the keywords that other websites use?
Why not try this? Use the keyword tool and pick all of their suggestions. Put a real low price on them, write a great ad, and then see what happens. See where your ad gets posted (i'm ok with anything up to 7, after that, i'll pay more to move some keywords up)B but, i've found that i can keep some keywords really at low price (to me) and still get a few clicks from them. This is how i would start if i were you but watch it closely and make sure you don't spend too much every day (your daily maximum rate) until you have it figured out. I hope that makes sense.
The keyword tool's prices are estimates based on what others pay for that keyword in those positions. Writing compelling ads getting high CTR and high QS will significantly lower your actual cost per click. I routinely half that myself. For example, one client's major keyword is estimated to cost $2.19 but he's paying only 88 cents this month at an average position of three. Common mistakes are poor choice of keywords and poor ads.
You're right. The estimates are much higher than the actual price. I started using AdWords and can see that the cost per click is not 70 cents, more like 20 cents.
No matter the price you pay for your adwords campaign as long as you make more money with your new visitors. Creating a good ad and a landing page that will bring those visitors to buy your product or service is your new challenge.
So far I'm not making money with AdWords, only losing. I have a nice landing page that asks for visitors to subscribe for a low monthly fee, but nobody has subscribed yet and the quality score for my ads is pretty high, around 7/10 for most keywords. The service I offer is in demand since I already got more than a dozen subscribers that I brought using free marketing methods. I guess Bum marketing works better than paid marketing.
Lotos, paid marketing does work and works very effectively. Maybe your keywords are too expensive for your niche.
> but nobody has subscribed yet and the quality score for my ads is pretty high Maybe you are not giving a good enough reason to subscribe, even at a "low price". This has nothing to do with your QS, only how your present your offer. > The service I offer is in demand since I already got more than a dozen subscribers How many people landing on your site to get that dozen subscribers? I'm sure a lot more than the number you've had with PPC so far since you just got started.
You're right. Only a small portion of all visitors that came subscribed to the service before I started using AdWords. What I thought is that AdWords will bring me even more targeted traffic and that conversion rate would go up drastically. So far, 4 new subscribers for the free account and none for paid account out of about 70 visitors that came through AdWords. The problem I have is that I also offer a free account with less features but most people are cheap and they just are happy with my free account. I will have to change something soon, maybe give even less features to free users until they start paying. I'm running out of ideas and also my AdWords budget.
> What I thought is that AdWords will bring me even more targeted traffic If you do things right, yes, you should have more targeted traffic. > and that conversion rate would go up drastically. Usually, conversion rates will be higher. See above. What you define as drastic is another matter. 0 for 70 can be typical, for PPC and SEO. I'd test for at least 250 visits or the same amount you had with SEO. Give yourself a goal, say double your conversion rate. So if you had 1% before, you want 2% or more of your PPC clicks to convert.