What is an average click through rate?

I seem to have like 1% but I heard that 10% is average. If out of the 30 views per day I am 10 and then I don't click I sould still have 2 a day but I get like 1 a week.

 

You shouldn't bother about the average CTR rate. It might be helpful to know the average CTR of your direct competition becuase it might give you a clue as to what their quality scores are, but forget about such thing as the average CTR (it's about 6% btw And even if you learnt that it's 20% what would you do? bid large, make a screaming ad, and then get shitty conversion and blow your budget?

Don't waste your time on such things, focus on your conversion rates and then tweak your bids, ads and landing pages to come up with a CTR that will result in the best conversion at a reasonably low cost per click. If you can increase your CTR without losing the conversions and ending up with a small margin go for it, because it will increase your QS and will lower the CPC, otherwise I'd recommed focusing on conversions and ROI.

 

It really depends what you are looking at? Google Adwords? Google Adsense? Yahoo? MSN?

For Google Adwords on the search network, you want 10%+, but like I said it's really hard to know without knowning what you were referring to

 

I wouldn't want a CTR of 10% if I were in a competitive niche with expensive clicks unless the conversion rates and the product price made up for a nice profit. So yes, once again this all depends.

 

I have roughly a 3% CTR myself with google adsense.

 

no need to bother that, just focus on traffic and website content

 

I have around 2.5% ctr with Adengage on some of my sites.

 

It all depends on your keyword and what you are actually promoting. If for example you have a very specific product and ad copy and you are bidding on very generic search terms then i'd expect to see a low CTR, and 1%seems about right. This isn't a bad thing though, it's better to filter out the people who arn't interested in you at the start (when it's technically free) rather than to lure them onto your site only to hit the back button. Out of interest what is your bounce rate?

 

The CTR is depend on many factors, the average CTR is applicable for the "average website"
Your design/layout/ads placement/content and traffic source, all are directly influence your CTR, improve it if you want to get higher CTR

 

Like others have said it will also depend on your niche.

 

You guys are doing much better than me I'm about .4%

 

No such thing as an average CTR. Depends on your traffic source, your adcopy, and your niche/keywords. At the end of the day CTR is WORTHLESS.... focus on CIP (Cash in Pocket)

 

I donot believe the others.1% CR is the symbol of successful.Those who get more than it, they are PPc expert in my eyes.

 

If you're referring to Adsense then obviously the more clicks the better, but if you're referring the Adwords then the CTR is entirely dependent on who's clicking and what keywords were used to provoke the click.

If you're goal is to sell a product e.g. lemons, but your keywords list includes 'oranges' and it was oranges that brought you traffic but no sales, what good is the CTR then?

A process of monitoring results and fine tuning your keyword list will produce the desired results, but don't lose any sleep over your CTR until you know your keyword list is tip top.