I doubt twitter can be used for search marketing. Twitter is best for getting fans and being able to "send" them updates. Almost like a bunch of small mailing lists.
I personally think that Twitter is overrated and is taking the internet to the extreme. Real time updates can only mean less time for the real life....
+1 to this! To me it seems like Twitter is this big fad that is built up heavily by the media because it is exactly what the media is looking for. Getting information out quick and doing it in an attractive way. I think the target group that gets on twitter, at all, are the not so tech-savy people who hear about it because of the ammount of media time it gets because how much it caters to the media. Twitter is less teenagers/ college kids/ people in the 20s than it is older people who are curious about it because how much they hear about it on Fox News Channel or CNN.
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I agree that twitter is overrated. Just like what happened with facebook, when the next innovative social media gets released, the number of users will decrease. Surely it will not help you directly with the search engines. BUT it might bring some extra traffic on your site. I have posted in the past on a older thread: Write some quality messages in a list (howto,tips,news etc) mix them with ads about your site and use a twitter bot to post them regularly. Try not to be aggressive, make "cool" ads: example "did you know that blah blah? i found it on URL" Mind the bouncerate though.You might see an increase on that rate by using twitter posts.
By search marketing I assume you mean people being anl to find you. Twitter is providing real time updates about what people are tweeting about. You can easily find out of people like or dislikeyour product or service, keep them up to date on da happenings in your business. You might start seeing twitter url in the top results of google for any term in the future. . .
hey suzy..u have got it rite....i'm sure one day such a situation is gona come wherein twitter url wil b in d top results of google....thanx....
This is the best article and marketing tips for twitter I'd read so far http://www.techground.net/2009/08/twitter-marketing-effective-with-real-conversations/ check it out, it might help you boost traffic.
I personally think that Twitter is very good and is taking the internet to the extreme. it's very good for traffic machine