I am kinda new to Adwords, I want to ask something: Is having too many, I mean about 50, adgroups a bad thing? How do you seperate your keywords in adgroups for example?
Having a lot of groups is not a bad thing. It can make your management a bit more difficult. But as long as you theme your groups logically, if you have dozens of groups, it's not a problem. Fifty seems kind of high but it depends on the type of product you are promoting. I talk about logically organizing groups and keywords in my Adwords FAQ you can freely download.
I think it makes it more manageable to have many adgroups (not too many of course ;-) and just two or three keywords per group. What kind of campaign are you running?
the only bad thing is if you hit your account limits, i think you are only allowed 2000 adgroups per account
More Adgroups the better, it means your keywords are highly focussed and you should be rewarded with a better QS.
Depends on your management style I guess and possibly some other factors... Whats your bank account telling you? How are your quality scores, ctrs, and conversion rates? Do you feel like you could effectively combine a couple adgroups to make them more manageable? Are they manageable for you as they stand? So to answer if you can have too many ad groups my short answer would be No. Use however many adgroups it takes to get the job done right. My 'Vague Answer' would be "depends". Depends on your niche, your market/product will dictate what works. Don't worry about hitting your limits, if google likes you and you prove you know what your doing they will lift them... Hope this helps...Good Luck
Having a lot of adgroups is not a bad thing. It's how many keywords you are stuffing into each adgroup that matters. On top of that, it's how relevant the keywords are to eachother in these adgroups. When building my accounts, I tend to not put more than 10 kws per adgroup, thus keeping the creative(s) very homed in on the context of the keywords within the adgroup. So in short, a lot of adgroups ok, stuffing too many keywords in per adgroup, not ok.
I usually group by the Campaign involved. That usually depends on the Ads that I'm trying to push. You don't want to have to spend all day on Adwords management. Having more than 10-15 campaigns is going to be difficult to manage. Jeff Walters
Ad groups are for organization and targeting. If you just do one ad group and 1000 keywords, optimizing those keywords becomes a pain. Also, each ad group should have several relevant ads written for it so you can optimize and run successful ads more often. Remember, quality score is based on relevance. If your ads arent relevant or your destination URL landing pages are not relevant your quality score will suffer and so will your bank account.
Several highly successful ppc-marketers and managers recommend one adgroup per keyword (use f.ex. speedppc to automate this), so no...you can have as many as you wish. I put 3-4 keywords tops in each group, and for some clients we run thousands...
Having lots of targeted adgroups is much better than having only a few adgroups containing a bunch of unrelated keywords...
The more Ad Groups the better. I have each Ad group targeted at 3-4 keywords with suffix variations. My average position is 6-8 yet manage a 5%-8% CTR. I would recommend using many ad groups but stay organized. Quality Acore plays a huge role in rankings and will save you money down the line.
It's all relative. For your top say 30% keywords (in terms of impressions/clicks) I do 'one-to-one'.. ie 1 keyword to it's own Adgroup. The rest can be clustered so long as they are themed. Whatever you do, never have different match types inside the same Ad Group. That's one of the first things you learn when structuring correctly, yet, still, some people ignore this advice. As for Adwords maintenence... well, at first you'll be checking adgroups daily .. then that will turn into weekly, then every 2 weeks .. etc. The more confident you get of your adgroup, the longer you can leave it.
The only thing about having too many groups is being able to manage them properly. Sometimes it starts to get complicated.
Having a lot of adgroups is not a bad thing. But you need create different ad for each adgroud to get good QS . Some people using software like speedppc to create one adgroud per keyword .
Muchacho: > Whatever you do, never have different match types inside the same Ad Group. Why do you say that? Explain.
This has been discussed many times, do a quick forum search. Some people continue to do it though even after having it explained. Take this scenario: You have: widgets [widgets] "widgets" in the same Adgroup and are doing the split test with 2 ads. You check after say 3 days and see Ad A is performing better than Ad B. How do you know this Ad is performing best for all 3 match types? You don't. Put match types into their own campaign. For example: Widgets - Exact Widgets - Phrase Widgets - Broad
Muchacho, how does one NOT know that Ad A is doing better for all three match types? Unless I'm missing something, doesn't your Google account stats tell you what word/match type is being clicked on for what ad?