Hello DPers, I have seen a lot of members starting their journals, some are updating and some of them are not even giving the updates. After looking into a lot of journals here and NC Forums, i also thought to start my own journal cum experiment with PPC. My Background: I have been doing Affiliate Marketing for last 1.5 Years and have a few Products on Clickbank. Though this journal is not about my products so i will not go into much details. So far i have been using all free methods to promote CB products and i have more than 1800 Articles in Ezine. What is this Experiment: I will pick a high gravity product, do keyword research, create a landing page and start the campaign at Google Adwords. I have just finished the Adwords E book by Perry Marshal so i think i have enough resources and knowledge to start the PPC campaign and hopefully a Profitable Campaign Why This Experiment: This Experiment will keep me motivated Budget: My Current Budget for this campaign is $500, if i get at least 50% ROI ($250), then i will continue to tweak the landing page and Campaign to maximize the profit. I might increase my budget, if required. Which Product: I will not try a new niche but will choose a high gravity product which is performing well for last 6 months. Tools: I am going to use Google Adwords Keyword Tool and Wordtracker tool. Efforts: Not More than 14 hours a week. I know initially it will take some time to create the landing page, keyword research but once that is done, it will not take much time to tweak the campaign every day or alternate days. Ok Guys, see ya... Need to Choose a Product and do keyword research... Will keep you updated once i start the campaign. --DJ
Thanks Mate... Update: Guys, finally i selected a product to promote, It is one of the high gravity product on clickbank. Though there is lot of competition but the niche is huge so i am going to try it. So far i have created my landing page (The publisher has provided some nice landing pages at their affiliates page and i used one of those templates), done with keyword research and started my campaign with One Ad Group targeting a similar set of keywords. I will be concentrating on this ad group for next few days. Its been 12 hours since i started my campaign, no sales so far My CTR is around 1%, i need to tweak the ad so as to increase the CTR. Avg. CPC is $0.82 I am going to apply my learning from Adwords E-books (i have read 3 adwords ebook) and tweak the landing page, ads, keywords, bids etc... Today's Plan: I am planning to add misspelled keywords. I will find a tool (if available) otherwise will check manually at Google Adwords Tool. I guess misspelled keywords should have less CPC and similar target level. Ok Guys... Wiil keep posted the updates... --DJ
Whatever you do, be careful - don't throw your money down the toilet! Try not to spend more than 1/100 of what your commission is for the product. So, if your commission is $50, don't spend more than 50 cents per click until you know the product converts. Keep in mind that some product convert at 1:100, but others don't convert at 1:300, so be careful!
I just noticed that the Quality Score of some of my keywords dropped to 4 & 5 which was earlier 8. I need to post some more content to my site in order to improve Quality Score. Action Plan: I am going to Write Articles targeting those keywords (which have low Quality Score) and post in The blog, which i have already set up. I hope that should help in improving the Quality score. --DJ
Is that your content or search network results?. That many impressions couldn't have come from search alone so I'm assuming it's content-people normally don't bid that high on content although that is a really good CTR for that kind of advertising.
No This is for Search Network only. I know the CTR is too low for Search Network at this moment, but i am trying to improve my CTR. Actually some of my keywords got low Score and I had to bid high for those keywords. I am trying to improve the QS by posting some fresh content in the site.
Thanks Mate.. I am using a review style landing page. Last time i didn't get a sale but it was recorded in Google Conversion, this time i got a sale but it is not recorded in google conversion. But now there are equal no. of sales as showing in the google conversion. Here is the screen shot: Another Update: Got 3 More Sales. Ad Spend so far: $275.07 Sales: $182.49 Loss: $92.58 Lets see how my campaign performs during weekend. --DJ
How do you know they are sales for sure, clickbank offers refunds and most offers have nearly 75% refund rate.
75% Refund rate?! Where the heck did you get this statistics from? If that was the case, Clickbank would be sure out of business. Even if your talking about "just" forex alone the refund rate for me personally has never been that bad, 40% at the most. looking forward to your reply... As for this campaign, good luck testing PPC myself at the moment too.
Mate...Do you know what you are talking about? In My Opinion this is not a loss but an investment, If i continue this campaign for a week or so, I would have some nice converting keywords which can be profitable in long run. I may be wrong but this is how i am going to proceed. Thanks Willy...
So you need to find good converting keywords. That's fine but are you using some keyword sniping tool? There are many which claim to do so. But I havn't ever used one myself.
Instead of PPC (where you pay per click), you could outsource an article rewriter. If some articles convert very good, you should rewrite them (atleast 70% unique) for $3-$4. if you make 1 sale each 5 articles, and the commision is $30 then you can make some profit. I am planning on doing that instead of PPC. Question, if you put the price in the ppc ad, people will only click if they are willing to spend money, right? So by doing this, you should get fewer clicks and higher conversions. Does it also work that way in practice?
Well I personally have very little experience with PPC. But I got these stats from here. http://www.clickbank.com/marketplac...LL&language=ALL&maxResults=10&searchButton=Go http://www.clickbank.com/marketplac...LL&language=ALL&maxResults=10&searchButton=Go Maybe those high refunds are with random traffic and PPC gives targeted traffic, so again stats may differ for PPC.
Ref% that is usually 75% means percentage of sales referred by affiliates. Clickbank doesn't give out definitive refund rates for each product.
oh! %refd:is referred and not refund. I thought for an affiliate the more meaningful information would be %refund after gravity and I thought CB provides that. I retract my statements.
Mate, If you see my first post of this thread, i mentioned that i already have 1800+ live Articles in ezine and doing pretty well with Bum Marketing but i need to expand my approach. Great, same with me... Sorry Mate, i can not disclose the product but it is very high gravity product. Sure Mate... --DJ
I really hope that you'll succeed. Based on my experience, I did $100 PPC investment, you guessed it wasn't enough. Made $60, Loss $40. At the end, found the magic keyword 2 clicks = 1 conversion. Increased The Bid for the keyword, woke up the next morning but NO CLICKS on that keyword (sad). That's when I started to focus on Article Marketing.
But with Clickbank products you always risk on refunds.... especially money making niche... where there are serial refunders who just buy the product & ask for refund & keep the product for free... Anyway, best of luck Atleast you have made sales & that indicates you can turn this campaign to profitable after some optimization
You guys fail at ppc cause you give up pretty soon. first one with budget $100, dude if it's your first time you already made back $60 from that $100, that's brilliant! the same for other for $500 and return $350, not bad at all. it shows you know the stuff, just continue...or leave all the profits to me, hehehe