It doesnt get much search volume, only a few searches per day on Google but every time I get a visitor coming to my site having typed in this phrase I get a sale. If it had more search volume Id be seriously rich lol
I'd be willing to bet that it's a long-tail, surely 4 or more words, describing exactly what your product is.
Buyer keywords are nothing new. Televisions - 0% conversion rate Purchase Samsung TR43A1Q - 90-100% conversion rate
I am using buyer keywords on my campaigns and I never saw 90-100% conversion rate. Something unique must be to have such a high conversion rate.
It's a 3 word phrase although sometimes people type it in as a 2 word phrase. It only gets a handful of searches a day but both phrases convert at over 95%. I'm amazed at how well it converts. Im #1 in Google using PPC so I get accurate search volumes. I dont want to post what this keyword is obviously, but I'll tell you what has converted well for me on Clickbank. Micon System - Converts very well using product name. Turned $2 into $220 using Yahoo search marketing with that. Stop Sweating and Start Living ebook - converts 3%+ using product name Horse Betting Racing System (horsebettingracingsystem) - converts 4%+ for keyword "horse racing system", "horse racing systems" (cant use ppc for that anymore unfortunately) Cold Sore Freedom in 3 Days - converts 3%+ (even higher for product name)
I have one doubt regarding broad, "phrase" , [exact] formats. since i am targeting adwords towards a city australia, I have various like single, two or three or more keywords set. In two or three keyword sets, i am using local suburbs. Here is my doubt, do i need to those keywords in which format either broad or "phrase" or [exact] example: accounting accounting services professional accounting north shore please suggest me ur all valuable suggestions to use above example suits best in which format?
I'd use "phrase" and [exact] match only and create one adgroup per keyword phrase to get a high CTR. I never use broad as the traffic can be untargeted. I hate to think how much money I've wasted using broad match. So for example for accounting services in Sydney I'd create an adgroup like this... [accounting services sydney] "accounting services sydney" Then move onto another adgroup...
Don't use the single word accounting in any match type. Too general, it could be used for many things such as books, courses, software, jobs... The phrase and exact matches for "accounting services" are OK but you want to expand as you did with professional and geo keywords as TG suggests. Don't forget synonyms: accountant, bookkeeping. Maybe you provide tax preparation services. Maybe you tailor only to small businesses. Use those too in their own groups. No need for only one keyword per group as long as there is a theme for all keywords. Use the broad matches for the longer tailed keywords (3 or more in your case) to find out what people tend to use as terms. If they use "sydney accounting services", your ad won't trigger on "accounting services sydney" or "accounting services in sydney". The broad will catch those. If they use "accounting services in sydney", add it as a phrase and exact match.
You could show your ad in your area only like 100 miles around Sydney. You wont have to use the city name and people from your region only will see your ad.
> You could show your ad in your area only like 100 miles around Sydney. > You wont have to use the city name and people from your region only will see your ad. Use geo keywords even if you target a certain area. Those keywords are more targeted and you can create more targeted ads. This can increase your CTR, reduce costs. Competitors may not use them, giving you an advantage. My strategy for geo-targeted campaigns is to create a geo-targeted campaign with non-geo keywords ("accounting services") and another nationwide campaign using only geo-targeted keywords ("accounting services in sydney"). The reason is that the geotargeting is not 100% accurate. Google doesn't always know your exact location. In US for example, all AOL users show up as being from Virginia.