I am creating a new ClickBank product which will be in the health field. I fully realize the importance of the landing page and plan on spending what ever is necessary to have a great one designed and built for me. Please list the top landing pages you have seen and the features a top selling page should have. The following is one of the best looking I have seen. What do you think about it? http://www.selfmadesolarenergy.com/
Pretty or flashy attracts affiliates but not necessarily sales. Some of the most successful products in the health niche are average and below on site design. You can see one of my health products in my sig. The site has been called ugly, amateurish and many other things. At the end of the day, all that matters is how well it converts. Nice and clean would be my best suggestion.
Even though I heard its a garbage product, the Clickbank code has a nice landing page. http://www.the-cb-code.com
I have noticed that. I don't know if that is a good thing or a bad thing. I wish I knew the answer to that exact question and design the best site possible. Thanks for your input.
domainiac - It does convert well. grav: 65.84 at ClickBank. Congratulations. I was wondering if you would do an experiment for me? What would happen if you had a GREAT landing page? Would conversions go up or down? Just joking on the experiment part, but I wish I knew the answer to that question.
Well, I do. I tested the product with a very nicely designed page. Nothing flashy but very sharp. I had it outsourced as this is not my specialty. It converted but not nearly as well as this design. Definitely has something to do with the mindset of the health niche customer. They need to feel like they kinda found something unique that is not another business trying to get their money. Sales copy is where it is. Flashy designs are great for flashy products like forex, make money, gaming, etc. Produce a nice design that doesn't overpower the sales copy. Focus on the copy. I am sure there are as many opinions on this and every other topic as there are vendors but this has been my experience. Best of luck on your product.
I agree with you. It's a common myth that you need a flashy page. I have done some testing myself, to find that in some niche, a more subtle design (simple yet professional) seems to work better than the flashy design. My magniwork page is a proof of that. Of course, don't get me wrong, a flashy design works very well with certain niches, like MMO and Forex. Just take a look at the CB marketplace, especially at the health niche. I've seen some sites with awful graphics, very sub-par graphics and design, having a better conversion rate than some fancy pages with the conventional guru sales page. What I'm trying to tell many people, is that there are no rules in marketing. There are some common guidelines that need to be taken into consideration, but when doing a sales page, there's only one "Rule", A good sales page is the one that converts the best. Thus, even if a product is lacking graphics, or branding, or testimonials, it all boils down to how well it converts. You don't have to have flashy websites, and guru-like sales pages. All it matters is how it converts!!! A few examples of this are: http://www.natural-cure-for-yeast-infection.com/ , this site has a 190 gravity, it has a horrendous design, or it lacks any design, just a white page with some text, it looks like it was designed back it 95! Still, there are other flashy websites in this niche which fail hard and don't convert even closely as well as this one. I bet that if you'd asked any guru that didn't know how well this product perfomed, he'd say 'This sucks, crappy design, this won't convert' Furthemore, this website lacks any branding, "natural cure for yeast infection" is a horrific non-brandable name, but all it matters, is that it converts very well. I try to be inventive and take a different approach each time, I've had several sucessful products, and most of them don't reach the 'guru criteria' Another website I'd like to mention is 'Run your car on water' it had the CB ID: centemax, I believe it's no longer active. This is the best converting product I've ever promoted. The product had: -no branding, had the generic 'run your car on water' name -simple and short website, which isn't pushing the customer to buy, with special bonus offers or similar, it's just presenting what the product offers -had a horrific design, crappy made top banner, and a white background -It had NO testimonials, yes, it's true, believe it or not, this product had no testimonials at all, yet, at its peak, it reached a gravity of 900. The bottom line is, never judge a book by it's cover, if a product doesn't meet the conventional guru rules, it doesn't mean that it can't be sucessful. Doing something different can work very well!
domainiac & Ripped - Thanks for your advice and I will take it. I will keep it simple, like the competition I am competing against, but maybe just a little better. I hope that is OK. I will see anyway, now I just need to complete the E-Book.