Pay per click versus pay per impression, which is better on Facebook?

CPC (Pay per click) or CPM (Pay per 1000 impressions)


Thoughts?

Is one better suited to shorter campaigns?

 

CPM i guess coz people on fb are there for the application and normally wont click the ads

 

Then shouldn't it be CPC? If they don't usually click the ads, but they see the ads, that would be a waste of an impression!

 

Yeah, for Facebook I'd definitely go down the CPC route

 

it depends on your campaign/niche/etc..

if you don't know what your doing with CPM - prepare to lose lots of money

 

Coz in CPC u get paid only if a person clicks and if the person doesnt then u get ntn in CPM u get paid for impressions

 

I prefer CPC, CPM dont mean anything

 

http://my.blueadvertise.com/referral/program.php?parameters=6069&seeder=756802&lak=1
Try this CPM Ad network

 

For advertisers, of course better off to use PPC rather than Pay per metric. I'd say, although it might be indirectly effective, in some sense. The same if you advertise on MobGold, Admob, etc.