5000 Dollars are Enough For Promotion?

Discussion in 'General Marketing' started by Muqadas.Wattoo, Jul 21, 2009.

  1. #1
    Hello,

    I have a very nice free flash games site. 8000+ games and adding daily new content. I can't disclose the name here but it's good.

    Anyways, I have planned to spend $5000 using google adwords to promote this website. What you guys think.....Is it enough?

    500k visitors to a gaming site are enough or need more to make it successful? I just want then 10,000 users regular on my site so is it possible then by investing 5k dollars?

    Looking for experienced members to discuss.

    Thanks
     
    Muqadas.Wattoo, Jul 21, 2009 IP
  2. coolaz

    coolaz Peon

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    #2
    That is more than enough dude..
     
    coolaz, Jul 21, 2009 IP
  3. Muqadas.Wattoo

    Muqadas.Wattoo Well-Known Member

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    #3
    My testing experience:

    I paid google to deliver 40,000 unique visitors. After stopping the campaign I get usually 400-500 uniques everyday. So are you satisfied with this result or not? If i look the average....by delivering 500k uniques on site will stable 5000 uniques daily or maybe more. So is it good for earning long term?
     
    Muqadas.Wattoo, Jul 21, 2009 IP
  4. 77market

    77market Greenhorn

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    #4
    Try a low risk approach to make your budget last, such as goolgle content network - you only pay when someone clicks...
     
    77market, Jul 21, 2009 IP
  5. unknown101

    unknown101 Guest

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    #5
    5000 mmmm if i had that kind of money my website would be 1 on google
     
    unknown101, Jul 21, 2009 IP
  6. PHPGator

    PHPGator Banned

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    #6
    My recommendation is to spendi t wisely and slowly. Most people (including myself) have never had a marketing budget like that on any website. The first month, keep things small, maybe a few hundred and use that in different areas to test out what is going to work for you. You will feel much better knowing you are getting a return on your money later on before spending that amount of money.
     
    PHPGator, Jul 21, 2009 IP
  7. bebani

    bebani Peon

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    #7
    Are you already doing other types of marketing? Like SEO? With SEO you save time and money.

    Do people have to register when they want to play games? If so you can send email messages to start a relationship with your customers. The email messages can get a larger part of the visitors back to your site.
     
    bebani, Jul 21, 2009 IP
  8. James_P

    James_P Peon

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    #8
    And to elaborate on that point, it might be a good idea to have some sort of "Share this game" feature - social bookmarking, social networking, email, etc.

    As someone else has already stated, start off small. Experiment with your kw and see what attracts people to your site. If you're getting a high bounce rate, then it's time to change something about your arcade, and start again with the advertising.
     
    James_P, Jul 21, 2009 IP
  9. soul_of_god

    soul_of_god Well-Known Member

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    #9
    I have a games site too, but 5k spending in an arcade site that doesn't seem good to me.
    why?
    cause your site has 8k games that doesn't matter, how many games you develop or sponsor that is the fact. you can find some script comes with 4k games and some peoples selling 15k games with site only for $15 :p
    one thing remember quality is always better than quantity :) i hope you understand my point.. best of luck any way
     
    soul_of_god, Jul 21, 2009 IP
  10. webdude2000

    webdude2000 Peon

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    #10
    soul of god has a good point, if you have quality games and good content then members you recruit.source will stay otherwise your churn rate will be high and you would have wasted your budget.

    Get your site quality up, add some sticky factors. I hope you are also adding your users to a list!

    No need to blow you budget on adwords, as suggested use google content network, article marketing, cross promotions and look at Viral marketing options.

    Remember ROI - Return on Investment. So if you spend 5000 then you should make back more than 5000 otherwise you are wasting your time and money.
     
    webdude2000, Jul 21, 2009 IP
  11. soul_of_god

    soul_of_god Well-Known Member

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    #11
    btw can i see the url :)
     
    soul_of_god, Jul 21, 2009 IP
  12. lowco2525

    lowco2525 Active Member

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    #12
    You might want to consider asking for feedback. There is a review section in DP where you can get advice on how your website looks and it's free. You don't want to blow $5000 on a site people aren't going to want to come back to.
     
    lowco2525, Jul 21, 2009 IP
  13. ngokhong20176

    ngokhong20176 Banned

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    #13
    You have to pay attention to your traffic too, google adword just a way you put your banner on a building, you have to pay attention to who's gonna see it and where the traffic come from, if it come from spain the most, then I would suggest you put spanish language on your site too.
     
    ngokhong20176, Jul 21, 2009 IP
  14. lifeplayer

    lifeplayer Notable Member

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    #14
    Yes, it is enough, game site is the low pay niche, the cost is not so high.
    You can take out $1000 for affiliate program
     
    lifeplayer, Jul 21, 2009 IP
  15. Rajinder2009

    Rajinder2009 Greenhorn

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    #15
    Buy 500 blog comments for 1/10th of that price and be #1 in SERPs.
     
    Rajinder2009, Jul 21, 2009 IP
  16. SunstarShop

    SunstarShop Peon

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    #16
    We just spent 100 dollar on google adwords, in the following month, i get more visitor daily, but low conversion, not i use free way such as SEO. Come to the point, i think $5000 much enough for your promotion!
     
    SunstarShop, Jul 22, 2009 IP
  17. HighRankingSEO

    HighRankingSEO Well-Known Member

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    #17
    Spend 2500 on organic SEO (all whitehat) and 2500 on PPC....use Overture (yahoo search marketing network) with 1500 and the other 1000 with Adwords. Best 5k you will ever spend. If you need someone to do your organic SEO campaign, check me out. Incorporated in the State of Florida- http://www.highrankingseo.net

    Hope it helps,

    Sean

    PS: I don't specialize in PPC, so you might want to find a company that specializes in that if you really want to put your money to good use.
     
    HighRankingSEO, Jul 22, 2009 IP
  18. Muqadas.Wattoo

    Muqadas.Wattoo Well-Known Member

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    #18
    Too much to know. Thanks to everyone for the great comments. I think dividing money would be the best idea. Like putting few in seo, paid promotion and other methods. Do you guys know any good seo company? Btw how much are the enough backlinks for a new site? I already have 179 links in google for this site :)

    I am getting only under 100 google search engine traffic. Not sure how to do more stuff of seo.
     
    Muqadas.Wattoo, Jul 22, 2009 IP
  19. thefandango

    thefandango Active Member

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    #19
    $5000 on adwords?? Sounds like you are taking the "throw enough s*** at a wall and some will stick" approach. You can get traffic for zilch if you work at it, and spend the cash on a holiday. You need to build written content and build one way backlinks to your site, which I could help you with for the princely sum of $3.50!

    Also, how are you going to get that 5K back???
     
    thefandango, Jul 22, 2009 IP
  20. Muqadas.Wattoo

    Muqadas.Wattoo Well-Known Member

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    #20
    Obviously via ads on site. I don't think making money back in few days is easy. I am thinking of long term project. BTW do you guys know how to rank in a specific country search results? Do I need to buy links on that country sites?
     
    Muqadas.Wattoo, Jul 22, 2009 IP