I run an employment search website. I advertise it worldwide and I have noticed this trend. After about 3 pm the number of impressions slows down and so does the number of clicks. I figured, after about 3 pm if you look at every time zone in the world, it's either late night, early morning or the time of the day when people do not browse the internet much. Do you experience a slow down in impressions and clicks at certain times of the day in your business?
Thank you guys. This is very good to know. I will just try to get used to it. Because I make money up until that time and then it all stops. So, I need to find ways to utilize the time between midnight - 3 pm (US time) to make it as profitable as possible.
Now that you know when it slows down, just set the Ad scheduling to shut off after 3pm for a higher CTR.