We are marketing AC service in South Florida. There are many local municipalities which people search by. I have found it very difficult to get a good rank for more than one of these on a given page. People search by municipality, county, 'south florida' and they vary the municipality too. Should we have separate pages for each of these? Are they too similar? Here are a few examples of what I mean: west palm beach air conditioning west palm air conditioning palm beach air conditioning
Anyone? Let me rephrase the question. Since the keywords above are all very similar, is it a good practice to have three separate optimized pages? Thanks.
For the above, I would say no. However, a separate page for each city/county might be a good strategy. Tequesta Air Conditioning Jupiter Air Conditioning Atlantis Air Conditioning Wellington Air Conditioning Delray Air Conditioning Etc
Go for no more than 2 keywords for each page, remember search engines rank web pages not websites. Cheers
I used the variations above because they get searched more often than the municipalities. Does that change your opionion? And regarding content...how "different" does it need to be since the keywords are so similar? Thanks for the answer.
"West Palm Beach Air Conditioning" contains all the keywords you are aiming for, although as a title tag it might be confusing to searchers. I would work with variations of those words to try to capture the biggest segment of the audience. <title>Palm Beach Air Conditioning, West, North, Royal, Springs, Garden...</title> Experiment with the exact wording. Keep records, trying a new one every 30-45 days until you find one that converts/ranks the best
Looking at Google Insights I can see that palm beach air conditioning gets the most searches followed by west palm air conditioning followed by west palm beach air conditioning. If I then I go to Google and search for those phrases to see how many results come up, this will give me an idea of how competitive it is. I search for it with quotes and without quotes (with quotes is a better indicator IMO of those trying to rank for that exact phrase) and note the result counts. As you can see... not very competitive which is good. Means you should be able to dominate the SERPs w/ excellent on-page SEO and a relatively small amount of link building in comparison to trying to rank for some broad term like "mortgage" which has 152,000,000 results w/out quotes. Personally, I'd probably go w/ a <title> like: This <title> is only 61 characters long so the entire <title> will display in the SERPs at Google without being truncated. This also gives your <title> all of the individual keywords that make up all 3 phrases. "Palm Beach Air Conditioning" is first because it is the most important one you want to rank for since it will drive you the most volume. "West Palm Beach Air Conditioning" is second because it contains all of the keywords for the 2nd and 3rd most important targeted keyword phrase. If the phrases could have fit in 65 charactors or less I would likely have used: or maybe even: so that I might pick up some hits where they searched for conditioner instead of conditioning. But in these cases that would be much longer than 65 characters... way too long to display in the browser title bar and Google's SERPs. NOTE: For the <title> that I would use: that the 4 words in the primary keyword phrase "Palm Beach Air Conditioning" (most important targeted keyword phrase) each have the highest keyword density (2/9ths or 22.22% density each) since they are all repeated twice. "West" is less important because it's only in the <title> once (1/9th or 11.11% density).
I'd make your title "West Palm Beach Air Conditioning" then build links back to your site with all the variations you're trying to cover. For a small local market this is usually enough to get you into first place in Google. Talk to people in your area that have sites related to either air conditioning or Palm Beach (other construction trades, home builders, real estate agents, etc.) and see if they'll give you a link. Just a handful of these with the easy link building (forum posting, web directories, blog posting, etc.) will probably do the job.
I like targeting each of the cities + "Air Conditioning" - that gives you mini landing pages that you can get contextual external deep links to.
As Canonical said using different variations of keywords according to competition and search volume is best rather than to make different page for each keyword. After making metas as described by Canonical you can start building links for all keyphrases keeping more emphasis on your main keyword. So if you are making 20 backlinks with anchor text "Palm Beach Air Conditioning" and 10 - 10 backlinks from other two. By this you can rank for each keyword.