Whats Better- SEO or PPC? I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance. PPC (Pay Per Click) is like purchasing visitors or “clicks†from a search engine, this is called “pay-per-click†(PPC) search engine advertising (or PPCSE). Its an easy and quick way to get top on listing. Let’s first quickly see what organic seo and pay-per-click mean. What is Organic SEO? “Organic†or “Natural†search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularityâ€. Organic SEO also known as natural SEO fetches you higher search engine rankings without paying for the placement. “Organic†or “Natural†search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results.s Natural search engine optimization usually gives you a much higher return on investment than pay per click because maximum number of users click only on non sponsered links. Organic SEO takes lots of effort and it often takes months to show some tangible results. You can achieve natural SEO by * Getting quality inbound links * Creating relevant content * Optimizing Tags. All these points have been covered in detail in various posts on this blog. What is Pay-per-click? Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding†(paying) for keywords related to your product or service. The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. Pay-per-click programs get you visibility on the search engines according to the bid you are ready to place per click. By using PPC you can start getting quality clicks from the search engines within fifteen minutes of activating your website. What to use - SEO or PPC? It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which alternative offers the best return on investment? Which one is more easily managed? It should be a mixture of both the methods.As a short term strategy pay per click gives you the clear advantage over SEO. It’s better to use your PPC campaign in the beginning so that your online presence gets relevant traffic from day one. But, the disadvantage is the cost involved. You should target the least competitive expressions and start getting traffic for them. In the mean time you can continue your organic SEO efforts. When you feel you are getting good traffic due to organic SEO, you can stop bidding for your keywords.
Thanks for giving such a nice information about SEO and PPC. With the help of SEO you will be able to improve the visitor and ranking in various search engine.Organic SEO includes natural way of buliding links and traffic.Through PPC (Pay per click) you will also increase the traffic.But you have to pay for each click.PPC campaign should be started when you have finished all your on-page optimization of your site otherwise it will be not much fruitful.
SEO is preferable in that it has long-term value, but PPC gives you immediate control over what keywords you rank for, and that isn't always available through SEO.
A combination of the two is good if you are actually selling products! For just content sites, I would say only SEO
Back to original post, we use both effectively. PPC is more expensive, but you can be highly selective with your purchases to drive qualified potential customers.