hi guys. I'm totally new here.It seems to be a great place! Okay, I have this question hunted me for a long time.Here's the problem. For example, I'm using like "social network website, SNS, facebook,hi5,social utility",etc for a social networking adgroup. And it works fine, Google only places our ads on social network sites. But what I really want is to target our ads on those pages on facebook or any other social network websites that are close related to online games.Like pages where people are talking about online games or people's profile pages where they state their online game interests. So it is okay to add keywords like "online games, mmorpgs" to this adgroup to further tighten the theme? Would Google identify these keywords as a completely different theme and put our ads on game websites? Thanks a lot!
Chris, I think Sappire is using Google's content placement and targeting specific sites, if I read his post correctly. He wants to know if he can target specific pages within say Facebook, assuming FB places Adwords ads on their site. Yes, you can do that. In fact, I recommend using site targeting for any content network advertising. All you have to do is find those sites and pages.
To advertise on Facebook, you need facebook ads, not adwords. To have a keyword triggered ad campaign only on the sites you want - Make a Search campaign, add keywords based on games - turn search off, turn content network on but click for "Relevant pages on the placements that I manage only" - choose your sites.
Thanks a lot guys. I found this Shelley Ellis. She's doing exactly what I what to do. But it costs a lot. like Conversation targeting: Tapping into conversations. A florist might target pages on MySpace where there are conversations about "breaking up" or "had a fight with my wife" or "my girlfriend is mad at me". It doesn't have to be just MySpace either, because we can use content targeting to reach blogs offering relationship advice or discussion forums where people are talking about how to "make up" with a spouse or girlfriend, etc. Micro targeting is another popular way of talking about enhanced online campaigns. Instead of doing broad based advertising across MySpace to try to reach sports enthusiasts, you can build the campaign to either hit specific categories in MySpace that are more focused on sports (like sports groups) or use keyword targeting to get your ads on MySpace pages that mention sports. These are great! I wonder how she does this! I want to target people who are actually talking about online games on Myspace. Any ideas?
Simply use those phrases as your keywords in a content campaign. But targeting actual sites about online games would be much better. Surely there must be many out there. Magda is right, Facebook has their own ad network, not Adwords. I was thinking Myspace. My, albeit limited, experience with social networks such as Myspace is that they are not good converters. I think there are too many teens and people with less money on them. But the only way you'll know is to test it.