Hi Guys, I been using adwords for a little while now and was wondering if anyone has any tips on finding the best converting keywords. My sales dont really seem to convert much. Any tips would be great.
have a look at the search terms options on your broad match keywords in the new adwords interface - this will give you an idea of what phrases are converting best and then set them up in a new campaign as exact matches that you can optimise with their own ads / bids etc. also, it may just be that your website isn't converting well, check analytics and see what users are doing
If that can helps you, I run an ecommerce website and advertise through adwords : the best converting ad is the one where there is my main product price... The ads without the price and with more detail about its use and fonctionnality are less clicked.
One thing you should consider is focusing on ready to buy or sign up customers. If for an example I am promoting a make money online product, Someone that goes into google and searches for "Review of YourProductName" is more likely to buy then someone that searches for "make money online".
You could try this, usually produces good conversion rates. http://forums.digitalpoint.com/showthread.php?t=1354859
Laser-targeted keywords are always best. "batteries" is not very targeted. "battery for harmony remote control" is. Your ad also has to have a reason to make them click on it. Having the price in the ad doesn't usually do this. Depends on the niche of course. But usually is a strong incentive such as "orders shipped immediately" because I need that battery now to turn on the TV and watch my favorite show tomorrow. Having the price can lower CTR but if all competitors put the price in, then do it too. They may be on to something but then you're competing mainly on price. Of course, you still need another incentive because price alone rarely does it. Next, you need your landing page to convert. Same principle. You dangled the carrot and they landed on your site. Land them right on the exact product page, don't make them look for it again from your home page, that'll kill your conversions. You'd be surprised how many ads I click on and I now have to look for the exact product, again. Sometimes, they don't even sell it! That keyword "battery for harmony remote control" was not just an example. I actually was looking for such a battery for my mother's remote and clicked on about five ads and could not find it. Five advertisers, some with ads saying they had that battery, no sales because I was not given what I wanted. I would have bought the first one I found. Google probably made $2 from my clicking. So now they are on your product's page. You must now convince them to buy. If all you do is list features, few will buy. You need to give them a reason why to buy from you. Being cheaper is not a reason. Getting it fast is. Long life is. The product will simplify my life, save me tonnes of money, incentive such as free gift, product guarantees, whatever it is. It's not the keyword that makes the conversion, it's your landing page.
The Keyword Tool http://adwords.google.com/select/KeywordToolExternal can help generate lists of possible keywords and use negative keywords to reduce irrelevant ad impressions and increase your Quality Score.