Is it only me or clickbank just put the new checkout page for all products now? A few weeks ago the new checkout page was being shown for a selected number products only, then they started to use the old (Blue) one again (Bad conversion Maybe?) Now, the new checkout is all over the place, and sadly I think it will lower conversion. (Psychologically a Blue page is known to increase conversion) Is it acceptable to sacrifice the conversion rate just to have a new look?
I've noticed a sharp drop in conversions over this past week ever since they went with the new design.
Really, I thought CB were supposed to have done a split test, anyway I haven't noticed any conversion drops.
My conversions have gone up by about 15% since they implemented the new page a few days ago. Personally I think they should do like adwords does - and use the page that converts the best on an individual basis. What converts for one product, may not convert for others.
Bingo. Some sales pages have their color schemes directed toward the blue checkout design which might hurt conversions a little.
Agree 100% But implementing that split-testing module would be a real task for CB... Thousands of vendor pages to track and evaluate... is it worth their $ when all is said and done? Nice idea though.
What about creating various checkout pages with different color schemes, and then the vendor select the one that best matches his/her site or converts most for him/her? Its the small things like this that we need!