Why private? Most kinds of businesses even have to publish this publicly. And we contribute to his income. Don't think it is private. If I where Shawn I would turn this site into something completely different which can be monetized a lot better. Apparently he makes enough not to do that.
He mentioned back then @ interview about 40k/month revenue, Most likely now it became greater. Last time he logged in was quite a while, Most likely still busy with the cookies issue