Is it best to have a landing page to promote your clickbank product or do you just send people straight to the hop page via redirects or even AdWords etc..? Which tends to work out best? I have a domain that ranks 1 and 2 in Yahoo and Google respectively for certain keywords, and I am just wondering if it is worth trying to create a landing page promoting a clickbank product for the specified keywords?
Landing page is the way to go. Direct linking will not work for all niches/products but landing page will surely work if it's written the way it should be. You need to test with both of them. If direct linking works, then I don't see a point in putting a landing page, but you need to test to see which works best. And both of them needs to be tested. Conclusively, landing page will go just great because you can update content constantly and maintain your rank.
Thanks for that. I am new to clickbank and I am just trying to learn the ropes. Is it fair to say that those people who claim to be making good money from clickbank have many landing pages for many different products? Or do they concentrate on one good landing page with one good selling product?
To sell ClickBank products successfully, you must ADD VALUE to the product in someway. This means building your own landing page and finding a way to "spin" the product that is unique from your competition. Most of the CB "landing" pages are too spammy. Build a professional looking site, funnel your visitors to an email form, save their information in your database (for emailing later) and then redirect them to the vendor page with your encrytped hoplink. Step 2: Promote it everywhere, everyday. Step 3: watch the cookies and money pile up. Next Question?
Remember, a marketer is someone who knows how to pre-sell a product or service. You need to make sure you show the BENEFITS of why they should get it for themselves. Best way to do that is try it out yourself but if you got skills then you'll be able to get around that. Also, I wanted to add if you have some ppc skills, direct linking works if you know how to do it and what keywords. Let's put it like this, the person who has the #1 spot for Earth4energy right now on google or any other search engine they are probably raking in about 50% profit right now direct linking. How do I know this, cause I made thousands last year with runyourcaronwater doing that. Think about it, if someone puts exact words example: [earth4energy] there's a good chance they know what it is and what it's about. They probably want to buy it not just look to see what it is. But landers with 3 reviews of similar products and you know the product very well and act like your a PRO reviewer, nice money will be flowing! cheers!
Thanks guys for the info. I guess its just a case of trial and error. Finding the right product to sell I guess is the tricky one. The landing page is something I'm pondering on - like mentioned some do look spammy (but so do most CB hop link pages in my opinion) Most landing pages I have seen all look the same, but I guess they work..... How important is it to get peoples email address from your landing page?
A landing page is always going to be 100 times better than someone just being sent to a checkout page. It gives you a chance to seal the deal, list the benefits and build trust.
Yep, thats right, however some products just are not made to be presold and the sales copy is enough.
I agree with the landing page. Not only do you have the chance for pre-selling, building rapport, but you also can SEO as well.. Also thanks to knight1 - I was just thinking the same thing about SEO for the product title as well....Good stuff.
I've had huge success with landing pages the implement the "Conduit method" here is a classic example of the "conduit method" http://luxuryforcheapskates.com/blog/index.php/2008/07/rolex-yachtmaster-gold-yellow/
Well it seems some people deviate a little from the subject. I am glad there are people still responding directly to the subject mater. Landing pages are great way to advertise a product, still, what most people forget about advertising is the big word: MARKETING! Advertising a product is ABOUT the product itself. So don't you think for example there are markets in which you are NOT allowed to do PPC? ie:gambling, porn, drugs (medical) etc... On the other hand, it really depends at some point on the price of the product and the type of payment. It the product itself is a membership site, landing pages would be a very good way to promote that. If you're just testing a product just "to see if it sells", PPC and landing pages are definitely the fastest way to do it. But for example if you sells a poker membership site I can't imagine how you'll go around Adwords Anyways, landing pages are one of the most important part in marketing as an affiliate. Since you didn't create the product, you obviously don't have access to upload a landing page on the vendors website. So, you need a website on your own. .... and a landing page is nothing more than a place for landing your visitors. So if you want them to buy something they will definitely land somewhere But where they land is a mater of having 0.01% conversions or 5-10% conversions and higher, because all the vendor is doing is SELLING and the visitor need to be introduced to the product maybe more than one time before buying. So are landing pages and email marketing effective? You bet your nuts they are.
Landing Page is the only way to go. And the most important aspect of your landing page hands down is your "COPY"! Targeted Traffic + Great COPY = FROG SKINS! Here's an example of one our products. As you can see the first affiliate is sending almost twice the traffic as our 3rd affiliate. Yet our 3 affiliate blows him away in conversions. Whats the difference between both of them? The first affiliate is sending targeted traffic to his landing page but his copy sucks! The worst part is that I can't even contact him to tell him that. Tough, moving on... The third affiliate is sending targeted traffic too but the copy we helped him craft for his landing page allowed him to turn his traffic into a real profit funnel! lesson of the day? Learn how to write copy that connects with the customer. How do you do that? By properly researching your market. >> Visit the forums they visit. >> Learn the language they use in the forums. This will allow you to speak to them in a way they understand. >> Take notes on what their needs are and make sure you answer to those needs on your landing page. >> Find out their age group. Are they making the decision or are their parents ( certain markets are targeted for a younger crowd) >> Find out in what stage of the buying process they are. Certain keywords that you are marketing on have buyers that are ready to throw money at you. They dont need to here the whole spiel you are throwing at them. Find those keywords and give them their solution ASAP! >> Split Test, Split Test, Split Test! Give your self a raise! Test your copy, test your pictures, test your design, test the size of your text. Test a review style landing page or a Feel, Felt Found landing page. >> LAST BUT NOT LEAST... STOP PROCRASTINATING! (I'm working on this my self), it's so easy to do nothing! But in this business, sooner or later you will learn the pain of discipline or regret. TAKE ACTION! There is other things you can do to improve your conversions. But you follow this formula, I can assure you. You will make money my friend. Affiliate marketing takes work. It's a business. The day you start treating it like one is the day that its going to pay you like one. Put what I've explained into action and I can assure you that your CB account will reflect "CHANGE" within days. To your success Rene
There are some fantastic responses in this thread! Thanks to all. This is something I really need to do - I have a great domain, it is well indexed in all search engines, but I cannot get my head around driving visitors to my CB affiliate page! Keep on reading and learning I guess......
CBMP_Rene, pretty good post, I think it's wise to have a landing page - why? Because you can set up multiple things, adsense, clickbank affiliate hoplinks, other affiliate offers. Let's say that the product you are selling is terrible; you can simply switch the links on the page instead of switching the links on each article or whatever you're doing.
This is a great thread - and good posts - especially CBMP_Rene I was going to list something like this, but slightly different. What do you guys think about having the single landing page (salespage) for a website VS. a 3-5 page website...for CB products? What do you think is more effective? Best of luck Brian123! Another useful thing for your landing page may be to have a video and/or audio explaining the product benefits.
Uhmmm, i tend to prefer the 1 page variety type for a single product. If I was going to create a website, I would probably make it a full-blown website with tons of content targeting different keywords.
Okay guys, so a landing page is pretty much essential when trying to sell CB items. I have been doing some research into landing pages and I have seen several different ones, but to me they all look kind of spammy or poor. Does this kind of page honestly do what it is supposed to do? http://tinyurl.com/n2c6sb (I am not linked to this site in any way!) Am I missing something here? Apparently these kind of pages do work?