Anchor text question

Hey guys,

I run a magazine subscription web site. I have a couple keywords I'm eager to get better positioning for Google. My question is for anchor one way text links, shoudl I concentrade on using my site name, or the keywords I'm targetting?

Ie.

MySubscriptionSite.com as the anchor text or
Discount Magazines ?

Or should I mix it up?



On a separate note, how important is it to jumple up anchor text wordage? I heard search engines like this. But this isn't always possible.. what if you can't get ahold of a webmaster who has a one way link to you? Is this deadly important?

Thanks!
Dan

 

Clearly you want to utilize your various keywords in your anchor text. At the same time it doen't hurt to mix it up a bit....
I would use a number of combinations of keywords and a few with the domain...

 

You should target your keywords first.

 

Thanks - also, is it bad to have too many links? For example, I see people advertise they can submit to hundreds of directories for a minimal cost. Will having so many links at so many low rated PR sites negatively impact SERP or PR in any way?

I was thinking of just concentrating listing to directories which specifically target my market audience AND have a solid PR ranking. Good idea for building SERP and PR?

Thanks,
Dan

 

I would target related websites with good PR rankings.

 

Building links is a balancing act between getting lots and making them look natural. If your site is older you can be quite bold when link building but if its a new site then you need to build slowly.

Try to make the links look natural by avoiding irrelevant links, footer links, sitewide links and highe PR links.

 

If you have a thousand links pointing to you site with identical anchor text, do you think this looks natural? Course not. So yes, create a dozen of anchors that target your keywords and use them all. This is important, though this is definitely not the only thing Google looks at when deciding if your links are natural or not. mad4 above noted some other things.

Warkot

 

What if a large percentage of those links are your keyword1 keyword 2, and your domain is keyword1-keyword2.com ?

 

Having the domain as the anchor text does look natural, as long as the links are placed in a natural place.

 

You should consentrate in the keyword you are targeting, you have to use the keyword that you are targeting in many sentences

 

you must concentrate on the title text. try to use your most imp keywords. then use other keywords in link text and in your homepage. Also you can use keyword-rich subpage titles like blogs.

 

Yes, right.

 

You need to continue to develo links including your keywords in the anchor text; but alternate the variations regularly. Let's say my keyword was dog website, heres some anchor text variations I would use:

-dog website
-dog toys website
-awesome cool dogs website
-My favourite dogs website
ect..

I would create a list of say 100, then for each one approach 20 people, when you have twenty people using one anchor text then move onto the next until you have 2,000 backlinks.

Also you really should consider trading links with sites that have your main keyword in their title tag; this will massivley increase the weight put on that link.