I received a 50 dollar credit for Facebook PPC advertising from GoDaddy.The bidding range was 51 to 69 cents.Would any one have some words of wisdom for this humble newbie? The expected conversion rate is 2.3% and the payout $11.95. Thank you in advance for your help.
Have you done the math there? At a CPC of $0.60 would get about 80 clicks and at a conversion rate of 2.3% you would be lucky to make two sales @ $11.95 which is $23.90 and a total loss of $26.10, but saying that the $50 credit is free, but I would still at least try to break even.
Advertising on Facebook isn't so great from my experience, but if you get something for free its worth giving it a try.
Yes, advertising on Google using AdWords is probably the best advertising way and you can get some targeted traffic. But if you have something free, you always can give a try and see how it works for you.