Just started my site and on the dashboard of the ad company I am with I am coming up to equal the page views as yesterday but the income will be estimated 30% lower. Do I require constant unique viewers to keep the revenue the same or am I with the wrong company?
It's too early to tell if: 1) you are just with them for a couple of days, 2) your page views may be too low to make a distinguished difference. Marketing and business are born fluctuating, 30% is absolutely normal. Just keep doing the work and you'll definitely see better results in the long run. Don't focus too much time on meta thinking and switching.
All of the above post is possible. I am new to the internet ad scene and I'm just wondering if that is normal (less income from repeat viewers) as it makes logical sense from an advertising point of view, you would want more new people seeing your ad. And the fact they are now exactly the same and as predicted with significant difference in revenue is a little erring. I suppose it's wait and see?
Some companies will monitor conversions that result and adjust payments if a site drives traffic but has a low conversion rate.
You can not go by "daily" trends, you should be keeping an eye on the big picture. Trends should be measured in weeks, months, quarters and years, not in days. If earnings dropped a certain percentage over 1 day, so what. It could go back up tomorrow or the next day.
You need more unique traffic. And other than that,the origin of the visitor also play an important role. For example,the US traffic will get you more income if compare to China traffic.
I understand that, I'm saying for the same views I'm getting less return. Doesn't have much to do with trends really, just the company tightening it's strings.. Anyway the rest of the posts have been a help, I'll look into more consistent companies.