#2 Spot for good KW but no traffic!

Discussion in 'Search Engine Optimization' started by rickybuitrago, May 31, 2009.

  1. #1
    Im just confused. I ranked a youtube video on the #2 spot in google search results for a KW with more than 400 daily searches (according to Wordtracker), and still, after several months that Ive been there, my video has only 100 views, and after looking at the insights, only around 15 visits came from google search results.

    Can someone explain me if this is a normal number of visits for a #2 spot at google for a 400/day KW, or is it because its a youtube video.

    Cause the video is VERY relevant.

    Thanks
     
    rickybuitrago, May 31, 2009 IP
  2. jg123

    jg123 Notable Member

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    #2
    Sound pretty unbelievable, tell us the keyword? Maybe it has 400 searches a month, but then in the number 2 spot you would still get more than 15 visits.
     
    jg123, May 31, 2009 IP
  3. dcristo

    dcristo Illustrious Member

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    #3
    You are using WT, that's the problem. I find it to be very inaccurate for determining search volume.

    Can you give some insight on how you ranked the YT video?
     
    dcristo, May 31, 2009 IP
  4. nicholas08

    nicholas08 Peon

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    #4
    May be that keyword is not in hot trend anymore.
     
    nicholas08, May 31, 2009 IP
  5. John Blaisdale

    John Blaisdale Peon

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    #5
    This does seem pretty crazy. With that said, it is really hard to tell what is wrong without knowing what the keyword is.

    If I had to guess I would say that WordTracker is just very inaccurate when it comes to search volume for keywords.
     
    John Blaisdale, May 31, 2009 IP
  6. Tara33

    Tara33 Peon

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    #6
    If I were to guess, I would say that users, who have searched your term were not looking for a video. Maybe they wanted an actual web page, with verbiage, images, etc. But, as others have said before me, it's really hard to determine without knowing the actual keyword.
     
    Tara33, Jun 1, 2009 IP
  7. WeeklyJoe

    WeeklyJoe Banned

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    #7
    Do you know how much volume does the key term get a month? - You can rank for a keyword that nobody barley searches for.
     
    WeeklyJoe, Jun 1, 2009 IP
  8. vansterdam

    vansterdam Notable Member

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    #8
    Another thing to take into consideration is geotargeting, customized searches and multiple Google data centers. That video may be #2 on your computer, but it may not be the same ranking on your neighbor's computer or on a computer in another state.

    As others have said, wordtracker is quite inaccurate, but it should not be off by this much. You should double check your keyword stats with the Google keyword tool. Also try checking your ranking through a proxy.
     
    vansterdam, Jun 1, 2009 IP
  9. sultanofseo

    sultanofseo Notable Member

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    #9
    wordtracker free keyword tool is pure junk and spits out unreliable data in regards to search volume. use adwords external keyword tool and narrow your search down with exact search which will give you monthly search result for your kw on google along with its partner sites. in my experience, about 60% of what you see on exact search will be google.com monthly searches for a specific kw on average. so if you see your kw has a broad search of 300 for example but exact search for 150, 60% of 150 = 90 would be approximate search volume for your given kw on google.com
     
    sultanofseo, Jun 1, 2009 IP
  10. kbeus21

    kbeus21 Peon

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    #10
    kbeus21, Jun 1, 2009 IP
  11. core8284

    core8284 Peon

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    #11
    maybe, yours was not that interesting. :-(
     
    core8284, Jun 1, 2009 IP
  12. traian13

    traian13 Peon

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    #12
    Compare with google keyword suggest tool and tell us the results
     
    traian13, Jun 1, 2009 IP
  13. mrandrei

    mrandrei Peon

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    #13
    Wordtracker isn't accurate. Don't use that tool anymore. Google keyword suggestion tool is way better than other tools out there.
     
    mrandrei, Jun 1, 2009 IP
  14. frenzy25

    frenzy25 Peon

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    #14
    Hey:)

    As far as what's going on...

    You may have ranked the right kw, but targeted the wrong audience. Meaning that the audience may be quarying the kws, but thinking of something totally dfferent in their searches. So basically they may be clicking the other Relevant results.

    Also, try using another kw tool. And compare the search volumes.
    I wish you good luck:)

    Frenzy
     
    frenzy25, Jun 1, 2009 IP
  15. WarrenBuffett

    WarrenBuffett Peon

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    #15
    SEMrush.com seems to provide accurate results, Google's tool over inflates searches per month.
     
    WarrenBuffett, Jun 1, 2009 IP
  16. gusher08

    gusher08 Active Member

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    #16
    try to check it on different google data centers
     
    gusher08, Jun 1, 2009 IP
  17. The Rock

    The Rock Well-Known Member

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    #17
    I would recommend using Google adword tool for checking any keyword search volume. May be the keyword you selected have very less competition.
     
    The Rock, Jun 1, 2009 IP
  18. mald

    mald Peon

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    #18
    Hi there,

    my name's Mal Darwen, and I work for Wordtracker Customer Services. It does happen sometimes that someone manages to get to the top of the listings for their keyword, and finds that this doesn't bring in the traffic that they're expecting from this.

    While it's certainly an achievement to get to the top of the listings with your keyword, it's worth remembering that what searchers will look at on the search page is the page title and description of each result. If these do not match their expectation, or (as has been mentioned before on this thread) they're looking for different content or information, they'll move on.

    In cases like this, it's well worth looking at the sites that are also competing for these results and seeing what they are doing - perhaps you need to add other content to a page for these keywords.

    One example of this from a few months ago was a customer who had got to the #1 spot with their keyword, but had very low traffic. Examination revealed that his site was geared around pure sales rather than providing information on his niche, and so he was losing traffic to other sites that had better content before leading to a sales page - very often, customers prefer to be as informed as possible before making a purchase.

    A brief comment on the Wordtracker/Google AdWords conversation - it's worth remembering that Google AdWords also brings in data from its content network, which can inflate the search counts. Also, to date, there's been no indication from Google of the sample size they're using, or the extrapolation they're applying to their data to produce the results they show to users.

    If this brings up more questions, please feel free to contact me directly at mal[at]wordtracker.com
     
    mald, Jun 2, 2009 IP
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  19. DesignsOnline

    DesignsOnline Peon

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    #19
    That doesnt make sense, in order for the customers to realise that his website didnt have the information that they were seeking, they would have to visit the website and discover that for themselves. If they did, then he would still have had decent traffic. Perhaps he would not have had many repeat visitors, but he should still have reaped the benefit of the number 1 spot from a large percentage of first time searchers...
     
    DesignsOnline, Jun 2, 2009 IP
  20. vansterdam

    vansterdam Notable Member

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    #20
    That's amusing that Wordtracker sent one of its reps to defend its keyword research tool's accuracy. They are clueless if they actually think the wordtracker data is anywhere near accurate. They mention that Google stats are overinflated with content network data, yet this thread is about a wordtracker stat being overinflated. Wordtracker gets its stats from Metacrawler and Dogpile, but you do actually know anyone who still uses these relics from the early 90's? Sorry but I trust Google's data far more than Wordtracker's very limited sample. Here are some other free keyword research tools to consider.
     
    vansterdam, Jun 2, 2009 IP