Hi everybody, I have a page that is completely related to the keywords I am trying to advertise on Google Adwords. Google has assigned it quality score of 1 which means no matter how much I bid for the keyword it can't be seen in the Google search results even if I bid higher than my competitors. I think it is a good thing that Google wants to reduce spamming in advertising but: 1- This new methos of Quality based keyword advertising still has too many glitches. 2- In the search results it makes sense to have rules and regulations for SEO that makes results relevant to the keywords that has been searched by searchers but in the advertising it doesn't make sense as: A lot of times a basic rule of advertising is indirect messages and indirect advertising which is completely ignored by this new method. + The economy of advertising is a fair economy by itself. It means if it makes sense for an advertiser to bid the highest for a keyword it means it has its customers and its market and as a result it is relevant. I think this new method will not work at least this way and more people will switch to Yahoo and MSN and other advertising methods and Google will have to change it soon because it doesn't make sense. Has anybody faced similar problems? Any thoughts?
Yeah, Google sucks on this big time. Their idea for Google adwords is that every falls into the same mold for their ad campaign, and use the exact same structure. It takes advertising back 50 years, and does not allow for any creativity at all. You have to structure your ads, they way they tell you to, and the same way as your competitor. It's kind of ridiculous, and it's exactly why I don't use them. If everyone has to do the exact same thing, the exact same way...then many people will have the exact same ad.....there are only so many words to go around.
Yeah...no longer use it, especially one for your ads to appear on other web sites, so many hacking involve that a click can easily be "faked" and you end up paying for it, a lot.
QS isn't a new addition and it adds a whole new level to the Adwords system, meaning that if you're good with adwords and do some research then you're better able to compete with companies you have larger budgets - essentially it makes it more fair. If you have a QS of 1 and can't get higher then that means you've probably been 'slapped' by Google. Without knowing much about your site I'm guessing that you're trying to advertise an affiliate site - if you are and it has thing content then of course you're going to get a low QS as people with sites which provide the customer with the actual info they want rather than just advertising are more relevant to the customer's needs
Often the problem is that Google has a dislike for your type of landing page, yet you are unaware of it. A common one is landing pages that require you to fill out a form (name, email address), to receive free info. Google doesn't like them. Even if there is lots of content on the page, that form can give you a low QS.
Well, as much as I love to accept your opinion I can't for the following reasons: - My website is an informational Squidoo lense with original content which is completely related to the keywords I am trying to bid. Google used to be committed to their mission which was organizing the information in the world and they used to be fair. Unfortunately their new lines of business like Knol which is Squidoo's competitor has made them compromise their fair search results with attraction of new customers in their new business lines . My lense is getting quality of 1 not because the content is not related but because Knol is competitor with Squidoo. - If Google wanted to be fair it is enough to show you the best search results based on your keyword. When you search in Google as a customer you are (not everybody) aware that there is a search result part and there is an advertising part. You expect to see related results in the search results part and if you can not see that and you have to look at advertising part to find the most relevant search results it is Google's lack of accuracy for sure. Again, you should be able to find the most relevant results to your search in the search results and in the first page. That one is obviousely the only mission of a search engine. Then in advertsing part you expect to see the results based on advertisors preference. That is the meaning of advertising. Anybody that pays more gets better place. Take a look at TV, radio or whatever as sample. You can not go both ways. Unfortunately Google seems to have forgotten the basic meaning of the advertising + wants to compensate its weakness in the search results with quality score in advertising. Again it prevents indirect advertising messages and filters advertising in a "Google Way" not "Market Way". Advertising always comes from market needs and demand not what Google thinks.
As I said in my original reply, without seeing your site the thin affiliate site was my best guess. However, I think the problem is related to your using a Squidoo lens - Squidoo lenses have been used so much by spammers lately that Google has started to take action against lenses using adwords - check it out online, quite a few people saying this. It may also be a number of things - try posting your url and anyone on here can take a look and let you know what the problem may be. With regards to your second point - you seem to be completely missing the point with regards to the whole Google ethos. Google is, and always will be, primarily focussed on user experience - this is true for both the search results and the sponsored links. For the best user experience the ads and linked to pages have to be relevant to the user searches, otherwise spammers could bid on thousands of long tail phrases with small cpc's and essentially 'deface' thousands of Google first page results -- which are essentially Google's property. If this were to happen it would detract from user experience and they may lose users. So, they have to have a system in place, and that system is Quality Score - and for the most part it works pretty well. You're just gonna have to face it, with Google the user comes first and the advertiser second - that may be annoying sometimes, but the reason is clear - they keep users and keep gaining market share - which means we get more potential customers. Your best bet would be to work within the service - use your Squidoo lenses for your seo, and build a quick website for your adwords - simple as that