I decided to start with clickbank. I am making some money in other businesses but wanted to try out something new. Within a year (don't laugh I just created the site in 5 minutes and never moved a finger since then ) I sold 2 ebooks, but the money of both buyers was refunded . Does this happen often or should I promote some other product?
Have you actually tried the product itself to see if it is any good? Their thank you page could be broken, their product could suck, the sales page could be misleading, or it could just be pure coincidence. With such a small sample size there isn't really any way to tell you what the problem is.
Maybe you can try some ebooks that people need time to read, then they might forget 60 day money back guarantee, then you would never have refund.
You can not control refunds. I think if the publisher would give away support contact id at the Thank You page as well within the guide itself, refunds can be lowered because if a customer directly contacts Clickbank; They will issue a refund without any question. If the customer finds your support Contact ID easily, they will not contact clickbank but the publisher and the issue he/she is facing, can be resolved. I have checked some of clickbank ebooks but rarely found support id given in the guide.
Refunds are very difficult, but you need to make more sales before you can properly gauge the refund rate of that product - I'd say at least 10. All products will have a certain percentage returned, you just have to factor that into your marketing.
Yes, thats how refunds should be tackled. Publishers should put contact details on the "Thank You" page and on the first pages of the book as well. If a buyer has a problem (and they normally got a lot of those) the first thing he will do is use the link found in the email that clickbank send upon placing the order. Most of the times, clickbank will issue a refund straight away without thinking twice instead of helping the customer to sort any issues, something the client dont even ask for it..! Other times the user just dont know how to downlaod a file/ or open it with acrobat reader etc. (Silly things that are not actually the publisher faulty) But still, the customer feels cheated (and mad) at this point because he bought something and it didnt worked (even if it was his faulth) Therefore, the customer should be prevented from contacting clickbank and contact you (the publisher) directly instead. This way thers a greater probability that any issues are sorted and the customer will keep the product.
2 refunds to 2 sales is shocking if you ask me, I run a number of ecommerce stores and only get a few refunds a year out of hundreds of orders... Sounds like a good product evaluation is in order as well as follow up help email on there order...
It sounds obvious, but always buy the product you want to promote. It might be a great sales page and a crap product. People buy and ask for an instant refund. Buy the product, if you wouldn't promote it then get a refund. Cos if you wouldn't want to keep it then no-one else will.
hi i have a question on refunds how do you stop some one just buying the ebook , reading it and then ask for a refund. can you argue a time frame from when the customer buys to asking for a refund. bret
You can't force a customer to not return your product. Clickbank has some specific requirements -- outside of Clickbank, you could axe your return policy all together, but it's not worth while (you'll lose way too many sales, and end up being much less profitable). The standard rate of returns on information products is about 10%, give or take a little bit. If you're above that point (2 sells isn't really enough data to work off of though), then you need to work on it. In my personal experience, there are three things you can do: 1. Improve the quality of the product you're offering. Does it really feel like they are getting a great deal for their money? Does this product actually solve the problem it is designed to address? In fact, I would give away some free copies to some people (friends, family, etc.), asking them if they found the book comprehensive and useful, and if there is anything they can find wrong with it. 2. Maybe it doesn't feel like the customer is getting "enough" for their money. Bonuses can add a lot of perceived value. Sure, this ebook for $50 (or whatever) might solve the customer's problem, but it doesn't really "feel" like a lot to them (potentially causing buyer's remorse, prompting a return). But if you're offering 3 additional ebooks as bonuses ("for ordering right now!"), that you "normally sell for $100 each, a total value of $300 in FREE bonuses!", the perceived value of the product goes through the roof. It may take some more work on your part (and though I don't recommend it, you might even be able to just buy ebooks with resale rights for bonuses instead of writing it yourself), but it makes them feel like they're getting a lot more. Plus, they'll have so much to sort through and concentrate on, they won't get around to returning it. In fact, in an ideal situation, you will offer so many bonuses that they could never get through them all (or if they did, it would take much longer than your return period). Once someone has finished reading your book, they feel like they're "done" with it, and have gotten all they can get out of it, and will likely just return it. However, if they always have more content to come back to..... then they won't feel like they've gotten all they can get out of it. 3. Finally, price is an issue. How much are you charging? Sure, they might buy it even if it's a little high, but they are more likely to return it. Ask your test audience (your friends/family from step 1) how much they would expect to pay for the product, without telling them how much you charge until they have named their price or price range. Then price your product based off of that. Whew, that was a long post. Hope it helps. I'm going to go get back to work and making $$$