Spreading your risk is one of the wisest moves you can make with an online business. If you are relying too heavily on one thing then you are open to a disaster that could destroy all of your hard work. Here are 5 ideas for how you can spread your risk and ensure you business continues to thrive for many many years: 1) Target different niches When you first start out it makes sense to only concentrate on one niche. However, once you have made that niche work it could be time to spread your risk across multiple niches. This will ensure that even if one niche suffers from regulation, increased competition, fall in demand, etc then you still have niches bringing in cash. 2) Bring in traffic from all areas Relying on only one type of traffic is bad news - what happens if that traffic suddenly dries up? For example if you rely only on Google organic SERPS and then you get a penalty you are in big trouble. Make sure you are getting traffic from as many areas as possible and this goes further than just different search engines. Examples of traffic sources are: Organic SEO, PPC, email list building, classified ads, forum posting, blog commenting, squidoo pages, article directories, ebook directories, etc. 3) Promote several products Like point number 1 about choosing different niches you should also look to promote different products even within the same niche. This ensures that if anything goes wrong on that product you still have others to fall back on. 4) Host your sites on different IPs Any serious affiliate with multiple sites should have a range of different IP addresses and hosts for their different sites. Doing this minimizes your risk when it comes to search engine penalties, hacker attacks, and server downtime. If one site gets struck down then your other sites on the other IPS are unlikely to be effected. 5) Promote through different affiliate networks This might sound strange coming from a MoreNiche affiliate manager but it makes perfect sense for you to promote through more than one network. This way if one network experiences tracking issues or delays in payments you still have others bringing in the dosh. Bonus Tip) Build different types of site Never rely on one type of site, especially if you are using some kind of CMS such as Wordpress or Joomla. If all of your sites are built like this and then one day Wordpress or Joomla goes belly up or the search engines decide they dont like those sites any more then you are in trouble. This post was inspired by the discussion on: http://www.moreniche.com/forum/main-forum-affiliate-lounge/11396-lesson-history-how-bmw-got-banned-google.html
I completely not agreed with this. In fact,we must master on one particular niche and focus all our time and attention on the niche. By doing this,we'll become expert in that niche,and $$$ can be earned multiple time that running multiple niche.
Hi Mentos, I agree that you should replicate a formula that works in the same niche several times to build up your earnings and authority in that particular niche. However if all of your business is focused around that niche then you are open to big big problems in the future. For example, look at the US online gambling ban. So many big sites had big problems when that was introduced and many went out of business simply becuase they relied only on the US gambling niche. If they had been targeting customers across the world whilst also spreading the risk in to other niches e.g. stock trading, forex trading, etc then they would have not been as badly hit. There is nothing wrong with having a main niche you focus on and milk it for all you can but my point is if you do not target other niches then one day you could end up without a business to run. It is risk management, it doesnt mean you have to target other niches, many dont as they take a calculated risk they feel is acceptable. This article is just to give you tips on how to spread your risk