Negative SEO to bury defamatory results

This is the first time I am working on a negative SEO on an online reputation project for a client. Are there any tips you could share ?
All i can think of is boosting the clients search results, which would automatically bury down the target url.

Before anybody sparks off a discussion whether its ethical,justified etc., please note that this is not a competitor's link we are trying to bury, but an absolutely defamatory listing for an other wise 99.99% clean results for the clients search.

Thanks for any suggestions you would be throwing in.

 

You need to get the company's name on as many high PR, trusted websites as possible. Get listed on quality directories and issue a press release or two. Usually negative listings are rather weak and are easy enough to bury. Paying for press release syndication is probably the best tactic. Those press releases usually get republished on high PR sites that easily pass negative listings.

 

You can successfully bury negative postings about the site by writing and distributing SE optimized press releases. Do tons of social bookmarking and networking too to bury all the negative results.

 

completely agree with vansterdam and mrandrei. you need to build you brand online and make your presence felt on trusted and reputed domains.

 

Depending on how "big" the defamatory site is a very simple solution is creating keyword rich brand related profiles in big forums, social media websites and pretty much anywhere you can create a small landing page on the brand.

If it is a more complex situation you can use some black hat off site techniques for the defamatory site and report them to google. It is completely un-ethical but it will get the job done if the defamatory site isn't an authority site (if it is than google will not ban them for a few spamming techniques).

Or you can do it ethically and try to optimize ten different brand related website/blogs and outrank the defamatory page.

 

Don't pull any blackhat stuff.

Write articles, press releases, and use social networking sites to drive traffic to the "new" or "positive" page.

Is this a person or a company who you're trying to fix this for?

 

Not that I would know anything about this shady subject matter, but if you really had to do negative SEO, I suppose you could try the following:

• build a link farm and use it to link to the target site. make it stupidly SPAMMY
• buy a blacklisted/penalised domain and use a 301 redirect to the target site. You will probably have to find a hacker/blackhatter with one of these for sale. They are expensive because they're so valuable.
• run a link campaign and really SPAM everything with massively keyword-stuffed anchor text
• Find some "bad neighbourhoods" and link from them to the target site.

As for the ethics behind it, it really depends on the situation. Personally, I would try and push the offending listing down the rankings by filling the first pages of google with your own links. Ethically, much fairer. As suggested, do this with press releases, articles, perhaps a squidoo lens, wikipedia pages, youtube videos, linkedin profile, a facebook group, a facebook fan page. Anything that allows you to put your own content on there. At the previous company I worked for, I managed to fill the first ten pages of SERPs with just our company fairly easily.

 

create lots of profile on social networking websites and other things. I have wide experience for this type of Defamation work.

 

Wow guys, you are evil

 

Naah!, we are fighting evil.

Thanks guys for the replies. What i really need in this case is pure black hat stuff, bcos the first page is already filled with positive results for the keyword(my client's name). This one particular is the only thorn in the lush grasslands!

 

This is about the only ethical thing you can do. However, you don't need to work with just one site to get it done. Put up a few more sites for some of the keywords that are the most important to you. In addition, try to get your site's keywords ranking on other positive sites like review sites, Wikipedia, business listing sites, etc. When you're fighting a negative reputation what you really want to accomplish is to get enough sites ranking for your terms that all you see in the top ten results is positive sites.

 

Just create a lot of good media about your company and then do SEO on them to push the negatives off the front page. If it is a "ripoff report" you are pretty much screwed, because those are usually VERY high in the SERPs even though that site is filled with BS anyway.

 

You can take a help of mostly all types of Offpage Optimization tips or Services..
I can suggest you
*Blog Posting and Commenting
*Article Marketing
*Press Release Distribution
*Squidoo Lens Creation

That means you need to play with all content wise....to get rid of negativity

 

Thanks buddy. Those were the kind of things i was looking at. For the keyword i am working on,the first page is already filled with positive results, so i cant do more or 'natural seo'. Negative stuff to hit the target url is the only way i could bury it.
Would try out some of these.

 

If you think that would work.... you are just as clueless as can be, and I feel sorry for your client.

If such tactics worked... all I would do as an SEO.... would be is just spam the crap out of any competitors sites in the many niches I work in.....I'd hire every crappy silly link spammers offering services here at DP and set them to work on any sites that are not mine or my clients.

Needless to say it won't / doesn't work.

I'm just amazed at the amount of completely offbase ideas people post here.......

 

So, what would you do?

 

fabulous advice, very well explained.

You could also build a blog farm on numerous blog hosts to try and dominate the serps for your keywords.

 

Build links to the clients sites.

Build pages on Hubpages Squidoo Weebly Vox Blogsome Blogger Wordpress Ezinearticles Articlesbase then interlink them, and link them to your clients sites.

Build quality links to competing sites to boost them past the negative ranking. This one is tricky as it needs to be done so that you don't boost them past your rankings.

 

I am facing a similar issue for a person. I haven't done the black hat trick because lets be realistic it will hurt the recipient as much as their one page hurts the client. (I haven't consulted a lawer, but this could be deemed malicious and have legal repercussions for you or the client if they caught on.)

Of course this all makes like difficult because the both of us are left floating ~17 pages above that one pages rank which is 25 times the work. I've had some success with introduction pages on forums (Everybody say "Hi Joe") and you'll get a few people quoting you if your lucky. Profiles haven't worked for me, too few internal links and privacy constraints. I'm experimenting with leveraging universal search for this too. If it's a commercial page, you might get lucky and buy the page(s) from them.

If anybody has suggestions for easy results fodder I'm open to hear it.

 

Seriously you think blackhat would work???

As long as you assume Google hired a bunch of idiots who wouldn't be able to tell malicious acts were being done... then it shouldn't be a problem for anyone to use blackhat to get to the top of google for any term they choose.

Of course thats assuming google hired idiots......

Do you seriously think top of their class computer science major can't figure things out????

Before continuing let me give you some research topics, to help you determine where the idiots are running loose.

computer algorithm

empirical data

historical data

database websites

data mining

Once you have those down, you might be able to figure out why Google is a beast and not going to fall for silly blackhat methods hoping they might effect a sites ranking long term.