How to do keyword optimization for your site

Discussion in 'Search Engine Optimization' started by liqdwork, May 14, 2009.

  1. #1
    So I created a short list of keywords and I am trying to rank high for those keywords. I have a site where I optimized pages for those keywords - keywords are part of the header, title, url, content. Keywords are in a range of 50-70k competition on google. In my opinion not really that high. My strategy so far was to submit articles to various directories about 50 articles or so every day for each keyword set. Before I started this I checked where exactly I stand for some of the keywords and I was able to find my site on page 25-35 in google organic search. I have been submitting my articles for about 2 weeks now for those keywords, and I checked from time to time my site position for those keywords. Suddenly my site stopped appearing for those keywords on pages 25-35 on google organic search.

    I have a few theories:
    1. Google is re-indexing and recalculating their algorithms and if I am patient I'll see new rankings of my site for those keywords maybe in a week or so.

    2. Google thinks I am spamming and they deindexed my site for those keywords.

    Let me know what you guys think. I would appreciate a comment from someone who had either first hand experience with this or understands why this could occur.

    If you went after 50-70k competition on google, what were your strategies and how long does it take to get to page 1 with that competition? I am guessing about a few months.
     
    liqdwork, May 14, 2009 IP
  2. aaat

    aaat Peon

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    #2
    Hi friend,
    If u are targeting new keyword means,

    do not change previous page title tag.

    You have add keyword related fresh content added and put in title.

    adding new page using for article submission resource page.

    then Ur keyword boost up rank in Google.

    Thanks
     
    aaat, May 14, 2009 IP
  3. supersi

    supersi Peon

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    #3
    It sounds to me like your site was acquiring too many links too quickly. I have done this myself and gotten my sites de-indexed.

    When a site acquires a static amount of links (ie 10 links per day, everyday) it's not natural, and could trip a filter in Google. Another filter could be in there wasn't sufficient variation in your anchor text. If all your text links same the same thing, you will definitely be penalized for this (even if you are not acquiring links too quickly). If all the links pointing to your site/page are the same (or very close to the same) it's just not natural.

    In general it's a good practice to start your link building slowly and kind of randomly. By randomly I mean an undefined number of links per day. Some days you should get 8, then another day 2, then the next day 12, then another day 1, then another day 0. This mimics the way sites acquire links naturally. New sites should build slowly (no more than 10 in one day, as a rule of thumb).

    After your site has acquired over 1,000 links (again, just a rule of thumb number) then you can increase your link building to more than 10 in one day.

    When getting links always remember to vary three things: 1. the number of links and 2. the anchor text from each link, and 3. the IP's from which you are receiving your links. If they all come from the same class C IP and/or registered owner, the links can be devalued and/or your site could be penalized.
     
    supersi, May 14, 2009 IP
  4. liqdwork

    liqdwork Peon

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    #4
    Supersi:

    Very good explanation.

    Let's say I am trying to get high ranking for keyword "Build Links Slowly" in that case my anchor text could be "Build Links Slowly", "Building Links", "Create Links Slowly" etc ... but the problem with this is that I am trying to rank high for "Build Links Slowly" only, so by varying my anchor text I do make it natural but I am sort of neutralizing my initial objective which is rank high for "Build Links Slowly". How else can I rank high for specific keyword if my anchor text is different? I want to rank high for "Build Links Slowly" and my anchor text is "Create Links Slowly"? Am I missing something?
     
    liqdwork, May 15, 2009 IP
  5. Canonical

    Canonical Well-Known Member

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    #5
    If you want to rank for "Build Links Slowly" then "Build Links Slowly", "Building Links", "Create Links Slowly", "How to build links", "Slowly creating links", etc will ALL assist you in obtaining your goal.

    Using "Build Links Slowly" as the link text will carry the MOST weight toward ranking for "Build Links Slowly" since it is an exact match.

    Using "Building Links" will also help you rank for "Build Links Slowly" because "Links" is in the link text (partial match) AND Google knows through Lexical Semantic Analysis and other methods that "Building" is another form or conjugation of the verb "Build" so you will get credit for that as well (just not as much as if it were "build").

    Using "Create Links Slowly" will also help you rank for "Build Links Slowly" because "Links Slowly" (partial match) is in the phrase AND Google knows "Create" is a synonym for "build" through Lexical Semantic Analysis so it helps as well.

    Using "How to build links" will also help you rank for "Build Links Slowly" because it contains a partial match of the search phrase - how to build links.

    Using "slowly creating links" will also help you rank for "Build Links Slowly" because "slowly" and "links" are in the link text (partial matches) AND "creating" is determined through lexical semantic analysis to be closely related to the word "build" so it helps as well (only to a lesser degree than "build" would help).

    etc.

    You want most of the links (say 40-60%) to use the exact link text you're targeting, with the remaining inbound links being variations like the ones listed above.
     
    Canonical, May 15, 2009 IP
  6. daremkd

    daremkd Peon

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    #6
    Fisrt You have to do keywords Research for you site .. You can use Google Ad words Tool for Keyword's Research . By Focusing Right Keywords & Average volume you can generate a huge list of keywords for you site..
     
    daremkd, May 15, 2009 IP
  7. Media Precision

    Media Precision Peon

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    #7

    Spot on :)
     
    Media Precision, May 15, 2009 IP
  8. titidirect

    titidirect Active Member

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    #8
    as you said ur on page 25 before and now you cant find it, why dont you wait a while to see, as this happens alot to me, i get so worried thinking i was on page 1 before but cant even find my site, but after few hours or days im back to the spot or even go higher a few step. so see what happens in few days.
     
    titidirect, May 15, 2009 IP
  9. liqdwork

    liqdwork Peon

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    #9
    thank you all for great comments

    i would like to hear great stories of success and strategies / formulas that actually worked for some of the people to beat 50k competition on google organic search, and how long it took? I think that majority of the people know that you have to do article submissions, blog submissions, directory submissions, on site optimization, off site optimization etc ... including me. The thing that separates real SEOs and people like me is practical knowledge. Let's take article submission services that I am currently trying to use for SEO purposes. I do know that it works and it can help to rank high but what I don't know
    -how many articles can i submit a day
    -level of keyword spinning
    -how to vary anchor text

    so the list goes, the little tiny details is what creates stumbling blocks for your average john. Unfortunately, I am your average John that is trying to learn from experience by using logic and intuition. So if you can comment on what strategies actually worked for you to beat 50k competition, please do so or maybe message me privately to share your golden ideas :)
     
    liqdwork, May 15, 2009 IP
  10. dsfreid

    dsfreid Peon

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    #10
    2. Google thinks I am spamming and they deindexed my site for those keywords.

    You hit it on the nail head. Too much of a good thing....
     
    dsfreid, May 15, 2009 IP
  11. Canonical

    Canonical Well-Known Member

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    #11
    #1 in 20,900,000 for a VERY competitive verticle...
    #1 in 30,400,000 for a VERY competitive verticle...
    #1 in 41,500,000 for a VERY competitive verticle...
    #1 in 58,600,000 for a VERY competitive verticle...
    #1 in 144,000,000 for a VERY competitive verticle...
    #2 in 180,000,000 for a VERY competitive verticle...

    just to name a few of literally hundreds of terms that we rank in the top 3 for which have over 10,000,000 results in Google. All of the above are single keywords (head terms).

    Site is PR7 and 10 yrs old... but no SEO done until 4 yrs ago... Until last december the home page was PR6 and the pages linked to from the home page were each PR0-4. Very poor SEO... I didn't take it over until a year and a half ago.

    I catapulted our site's rankings this past December when we went live with an entire site redesign. I planned it and implemented it for 9+ months. I never even bothered to attempt to fix the old site... it was in VERY bad shape. Just spent my first 9 months as their SEO planning a complete rewrite/redesign of the site.

    - Changed all 4000+ URLs on the site because at the same time we converted to a CMS where all URLs are extensionless, so I had to implement massive 301 redirects (400+ .htaccess files).
    - Fixed massive canonicalization issues, duplicate content issues, split page rank/link juice issues using 301 redirects.
    - Manually researched every one of the 4000+ URLs to see which keyword phrases (if any)were bringing them traffic, and strengthened their ability to rank for those same keyword phrases.
    - Manually set the <title>,<h1>, <meta name="description"> (even though it doesn't effect rankings at Google, it does affect click thru rate), <meta name="keywords"> (even though it doesn't effect rankings at Google), etc. for each and every URL on the new site.
    - First set the <title> to a very focused keyword phrase (or 2-3 phrases if they were VERY similar) based on 1) keywords already driving traffic to the page or 2) the content of the page if it didn't already rank for any keyword phrases (i.e. if it was never getting organic traffic).
    - Then reinforced the keyword phrases in the <title> by using the same (or slight variations of those <title> phrases) in the <h1>, multiple <h2>s, and where applicable also the <h3>s.
    - Made sure all URLs had an <h1> and several <h2>s.
    - Implemented keyword rich URLs.
    - Went to a Pyramid Theme based site design where all pages on the site link primarily to their parent and children pages to improve the "flow of page rank" AND more importantly, the "flow of relevancy" around the site...
    - Implemented breadcrumbs...
    - eliminated ALL query string parameters from URLs.

    One month after going live we were already ranking better than before the massive changes. And our rankings continue to climb. The January PR update came out from Google and our home page jumped to PR7... all level 1 pages were PR6... all level 2 pages PR5... all level 3 pages PR 3 or 4... Number of pages indexed drastically dropped, but this was a good thing. The same pages had previously been indexed many times with different URLs (due to canonicalization issues w/ www vs non-www... and query string parameters). We had some pages indexed literally several hundred different ways due to query string parameters.

    No article submissions, no directory submissions, no blog commenting... just working with the links we already had from the last 10 years.

    Does that count?
     
    Canonical, May 15, 2009 IP
  12. liqdwork

    liqdwork Peon

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    #12
    Canonical: Thank you for your post. I read your post and I am going to read your post several more times to compare your strategies to mine. Maybe I should hire you as my part time SEO consultant :)
     
    liqdwork, May 16, 2009 IP
  13. liqdwork

    liqdwork Peon

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    #13
    If I have been deindexed for specific keywords, how long it can take to get back to a previous ranking for those keywords? Is there anything I can do for google to improve my ranking for deindexed keywords (e.g., submit more articles for this keyword 10+ a day and vary my keyword or maybe not do anything and wait 2 weeks or so and see what happens with ranking for those keywords) I welcome any suggestions ...
     
    liqdwork, May 16, 2009 IP
  14. Canonical

    Canonical Well-Known Member

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    #14
    You should provide the URL and keywords you think it should be ranking for so that we can actually research your problem. People here (myself included) are just 'guessing' without a chance to look at your site and research the problem.

    Whether you're on page 25 or page 250 or deindexed... it's basically the same result. No one will find your link in the SERPs so you get no traffic.

    Typically, inbound links cannot hurt you... If they could then your competitors could put you out of business by paying some spammer in a 3rd world country peanuts to spam your page with links. It's outbound links that typically get a site or URL penalized or banned.

    The only inbound link that typically can cause you problems is a paid link and even that is next to impossible for Google to prove because again, your competitor could buy links and point them at your site and then report you. Google is VERY aware of this. Even when they can prove the link is paid, they typically cannot prove who paid for it (you or a competitor). So they penalize the URL where the link is placed (the seller) devaluing all outbound links from that page. The buyer (you or the competitor) is penalized indirectly because they continue to pay for the link and get no SEO benefit from it.
     
    Canonical, May 16, 2009 IP
  15. michaeljm72

    michaeljm72 Active Member

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    #15
    valuable info, thanks for taking the time to explain these issues
     
    michaeljm72, May 17, 2009 IP