Greetings, Ok, I've got a rather medium sized budget (~$50 per day) for an advertising campaign for a new text link advertising marketplace, www.AdhocAds.com As you can see, the site is well thought out, well put together, and well designed. Our initial campaigns have had some moderate success, bringing us up to about 100 uniques per day and about 1 conversion every other day. Now it's time to take it to the next level. At first, all of our AdWords campaigns linked to our homepage, www.AdhocAds.com, but we thought we'd experiment with some landing pages to see if we can get our conversion rates higher. Our first attempt at a landing page, however, looks a lot like our homepage. Since the folks in this forum are knowledgeable, I thought I'd ask for you opinion. All of the keywords for this campain have to do with 'backlinks','buy backlinks', 'buy quality backlinks' etc. Our ads looks like this ... Buy Quality Backlinks Text Link Marketplace Choose From Premium Publishers www.AdhocAds.com Our newest landing page looks like this... http://www.adhocads.com/buy-quality-backlinks.html Your feedback is greatly appreciated.
put your keywords form your ad groups in the matatags. Put your best performing ad description as your title and / or SE description. mention your KWs on your landing page. These 3 are all to increase your Quality Score As far as just general advice to help increase conversions: - the light green text is too light - text is a bit too bulky, short. bite size text works best - text size is a bit too small - use Google Website Optimiser to split test your landing pages - moving around the Call to Action, changing it etc etc...
I have seen that if the LP's have navigation links, the main purpose of the LP is lost... visitors to the site tend to click & navigate away.... The LP used for adwords should avoid the left or right hand navigation menu... if you want to keep them, add them near the bottom as horizontal menu.... Make the call to action prominent... Instead of 'Read More' link as main CTA, use sign up here... since people have come to the LP by searching google.. they already know what they have come for.... so guess do not need to show them more.. instead give them immediate sign up link...
Fantastic feedback. I think I have my key phrases as I want them, using the best performing key phrases. I could probably add them to a few more places. I've also heard that the green might be too light. I'll give the optimizer a shot. What is bit size text?
WOW, remove the sidebar, huh? That's a bit of a revelation. I hadn't considered that. Also, that's a pretty good observatino about making the cta more prominent. At the moment, it almost looks like an afterthought. The 'read more' is actually not the call to action, it's the 'become an adhocads advertiser' button at the bottom, but obviously that fails. Thanks for the feedback. Anyone else have more?
bite size text - lol, one of those things that's hard to explain when you sit down to think about it. Not long blocks of text, just small chunks, people on the web basically can't be arsed reading big chunks of text - it's got to be scan-able, with your benefits highlighted so they stand out for the customer
Your landing page looks better than your home page, but I have to agree with several points already made here. Shorter blocks of information, they don't have to be bullet points, but they do need to be easy and quick to read. Think of the top 5 features and benefits your service/product offers and list them with a quick definition of each one. MAKE THE TEXT LARGER! <--- you will lose many readers on this alone. I have good vision, but I'm on a 13" macbook and it's difficult to read small text when it's not well formatted. Think about people with poor vision. Many techies and webmasters have bad vision from staring at bright monitors for hours each day. Get rid of everything that doesn't support the main purpose of the page. There are too many options on the site and it's all visual clutter. The site looks nice, but when you have one goal in mind, you should only provide content which supports that goal. Have a clear, established flow in place; Google analytics calls this the funnel. Customers should only be able to click through in the direction you're taking them. Landing page/purchase page. Or, landing page/about us page/purchase page... You get the idea I think you're on the right track and with some fine tuning you'll have a very successful campaign. PS make sure it doesn't turn into one of those super long 1 page sites that google slaps.
Sounds like I need to get a designer or two involved. Or perhaps have a landing page contest here on DP.
You don't need to get a designer involved, the page looks good. Just remove the side links, format the text larger and in smaller blocks, and funnel the customer towards a purchase.
Ok, I know it's been awhile, but I've finally gotten aroudn to re-designing the landing page for this ad, and I'd love your feedback. http://www.adhocads.com/land-test.html And any app feedback, good or bad will be greatly appreciated. And we love to Green Rep posts we appreciate. Thanks.