.edu sites, good for SEO, is it true?

Discussion in 'Search Engine Optimization' started by hoolign, May 5, 2009.

  1. #1
    Is it better to have links from .EDU sites? i heard they weigh more in SEO from google?
     
    hoolign, May 5, 2009 IP
  2. Bhartzer

    Bhartzer Peon

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    #2
    I don't think that Google gives any particular TLD any additional weight per se, it's just that .EDU and .GOV sites tend to have more authority because of the links they have. So, you need to get an .EDU link from a page that has good links from the rest of that .EDU site or you really won't seen much ranking increase from it.
     
    Bhartzer, May 5, 2009 IP
  3. mpls-web-design

    mpls-web-design Well-Known Member

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    #3
    Agreed. It is less likely edu or gov sites are spam sites. But in the end, the link is evaluated based on the relevance of the linking sites and linked sites. If you get a link from a site that has nothing to do with your business, the link isn't worth much.
     
    mpls-web-design, May 5, 2009 IP
  4. uttoransen

    uttoransen Prominent Member

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    #4
    No, edu, gov etc. links dosenot give any extra SEO benefits, its just like a normal .com backlink
     
    uttoransen, May 5, 2009 IP
  5. Cbrooker

    Cbrooker Active Member

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    #5
    No SEO benefit other than an additional link.
     
    Cbrooker, May 5, 2009 IP
  6. Canonical

    Canonical Well-Known Member

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    #6
    .edu and .gov links may or may not give you an SEO benefit. It depends on the site who is linking to you.

    .edu and .gov sites do NOT pass you any more PR than an equivalent .com or .net site.

    However, if it's a a very old, very established .edu or .gov site like, say, stanford.edu then yes it can provide additional SEO benefits. Many of the original .edu and .gov sites on the web have a high "domain trust" rating. Getting links from "trusted" domains DOES improve your "domain trust". But the same would apply if you got links from a "trusted" .com. And "domain trust" helps ALL of the URLs on your site with rankings for all keyword phrases... It's a domain level ranking factor.

    However, not ALL .edu sites are created equal. Not ALL .edu sites carry with them a high "domain trust" rating...

    There is an SEOmoz.com Friday Whiteboard session on domain trust and domain authority that does a decent job explaining what these are, what the difference is, and how Google may be using them to improve your rankings.
     
    Canonical, May 5, 2009 IP
  7. zeruel

    zeruel Peon

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    #7
    Definitely true. People overlook this kind of issues and thinks that if they do link to these .edu and .gov sites, then they're all good. I believe it doesn't always work that way. Not all .edu and .gov sites would benefit your site. :)
     
    zeruel, May 5, 2009 IP
  8. webcosmo

    webcosmo Notable Member

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    #8
    Google might give some extra credit for those links, but I don't think its a biggy. Best practice is getting links from related sites.
     
    webcosmo, May 5, 2009 IP
  9. ericajoieake

    ericajoieake Guest

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    #9
    for me .gov, .edu and .mil are more important to search engines compare with any other.
     
    ericajoieake, May 5, 2009 IP
  10. -GF-

    -GF- Peon

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    #10
    The reason they are probably more important is because they are more "established" websites, and have been around for a while, not to mention high PR.

    This would be the equivalent of having a decent backlink on a higher PR .com, .net, .org or other site.
     
    -GF-, May 5, 2009 IP
  11. sultanofseo

    sultanofseo Notable Member

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    #11
    benefit you get is based on mostly the authority of the page in question which is linking to you, not the main site. while a EDU main site can be PR8 authority site, the backlink you will get will most likely be form a public forum or student blog which itself don't have much/any authority. if you can get a backlink form main EDU site, then yes it does offer a huge value as an authority site is using your site as reference but thats not gonna happen. links form public section of EDU sites dont offer any more benefit than regular COM or NET domains
     
    sultanofseo, May 5, 2009 IP
  12. sadekjake

    sadekjake Active Member

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    #12
    The trust rank, or domain trust, or authority, whatever you call it, is usually very high for .edu and .gov sites. It is true that internal pages on a .edu site might not have much authority (for example, a student blog), but anyway, a backlink from a low authority .edu page is usually a lot better than a low authority .com page.

    Trust rank is very important, and although silent, it plays a big part is your SERP. This is usually why a listing in the dmoz directory is so attractive. Dmoz provides you little traffic directly, but plays a good role into directing Google how to look upon your site. I have seen people looking to bribe dmoz moderators anything around $300-$500 just to make sure their site is accepted into the directory.
     
    sadekjake, May 5, 2009 IP
  13. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #13
    Who knows for sure?

    Maybe Google does in fact make edu links part of their ranking recipe. If you reverse engineer the ranking of a lot of top sites you will see a whole lot of diverse TLD's linking back.
     
    internetmarketingiq, May 5, 2009 IP
  14. MayaLocke

    MayaLocke Peon

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    #14
    .edu and .gov sites *tend* to be trustworthy, hence a link from them may percieved to weigh heavier than others. In other words the reason the value of the link is greater has more to do with the trustworthiness of the site (as percieved by search engines like Google) than the fact it is a .edu
     
    MayaLocke, May 6, 2009 IP
  15. edgray

    edgray Peon

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    #15
    Matt Cutts has categorically stated that no, Google does not give more weight to .edu sites.

    That said, .edu sites often carry a lot of weight because they are valuable resources and attract links.

    When I was trying to optimise a site last year, one of our competitors site had a healthy PR of 5, inspite of having few inbound links. Upon investigation I discovered that they had some very well placed .edu and .gov links because of work they'd done in conjuction with councils and education boards.. These links seemed to boost their site massively and what I think keeps them on top.

    I always try and get some from .edu and .gov sites.
     
    edgray, May 6, 2009 IP
  16. John peterr

    John peterr Peon

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    #16
    Hi,
    yes you are correct, .edu & .gov sites will be having more weightage when compared to other sites
     
    John peterr, May 6, 2009 IP
  17. uniquehoodia

    uniquehoodia Peon

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    #17
    Well, better to have some edu and gov links (better if the content is related to your site), but getting them are not going to be easy.
     
    uniquehoodia, May 6, 2009 IP
  18. .htaccess

    .htaccess Peon

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    #18
    Google eng: Matt Cutts cleared that it is not the fact that .EDU links are good for SEO.
    Just there PR matters :)
     
    .htaccess, May 6, 2009 IP
  19. SEOSanDiegoCA

    SEOSanDiegoCA Guest

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    #19
    I have built quite a few EDU links and I am still be outranked by competitors without a single one. So, I'd say it's a link, but it's not special by any means.
     
    SEOSanDiegoCA, May 6, 2009 IP
  20. coolamazer

    coolamazer Peon

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    #20
    no body can give a definitive answer. But I think the answer is yes and no.

    yes if the .edu or .gov site is related to your theme. (You privide educational or government related info)

    No if you just buy links to gte a .edu backlink.

    I would trust Matt cutts of google and he said that google does not give importance to these kind of domains. So there you go
     
    coolamazer, May 6, 2009 IP