Best monetization plan for original video content?

Discussion in 'General Marketing' started by koonchu, May 4, 2009.

  1. #1
    Hello All!

    I have a great web video entertainment series.

    I have no doubt regarding its success. Each episode can draw in at least 5,000 unique views (based on screening testings).

    However, I am wondering what is the best way to monetize. I have two choices:

    1) Start uploading the series on Youtube. Gain a bigger audience. Then hope and pray that Youtube accepts me as a Youtube Partner to bring in regular profit.

    or

    2) Use a video host that will restrict the video my website and use adsense/affiliates to drive up page impressions.

    The difference between the two is that one might provide me with income sooner.

    Any advice? Is Youtube's audience worth it?
    Thank you in advance.:confused:
     
    koonchu, May 4, 2009 IP
  2. Kinkyjoe

    Kinkyjoe Well-Known Member

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    #2
    Yes youtube audience is well worth it if you do everything good :) I say go for no.2 ;)
     
    Kinkyjoe, May 4, 2009 IP
  3. Dreamerr

    Dreamerr Peon

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    #3
    I think revver.com has a system for monetizing original content.
     
    Dreamerr, May 4, 2009 IP
  4. koonchu

    koonchu Peon

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    #4
    you're right, but revver skims alot of the revenue off videos. (and blip.tv is also similarly stingy from experience)

    I was thinking of vimeo, which lets me restrict the content to my site for about $50 a year.

    Do you think good affiliates could compete with the income a Youtube Partner could make?
     
    koonchu, May 4, 2009 IP
  5. Activeweb

    Activeweb Active Member

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    #5
    Why not develop your site, get massive traffic, and then just use a flash player that lets you sell ads yourself so you can keep 100% of the profit? If you're popular, finding advertisers won't be a problem. In fact, they will contact you.

    You can also upsell people to a special members only access area. Like a VIP section with unique content. If people love your series, they will pay to have access to a "VIP" area.

    Anther idea, how about selling your whole series on DVD? Like a box set. If you have a good following, I don't see why they wouldn't purchase this.

    Lastly, putting together a "fan shop" using zazzle or cafepress could prove to be profitable.
     
    Activeweb, May 4, 2009 IP
  6. newlogo

    newlogo Peon

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    #6
    its nice idea and plan for video content.
     
    newlogo, May 4, 2009 IP
  7. koonchu

    koonchu Peon

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    #7
    It's a GREAT idea, thank you.

    As a fledgling startup, however, I would like to try and monetize asap.

    I have pretty much invested all my money into the web series and am using blogger + a custom domain name. No one can tell I'm on bl*gger due to the design. I basically pay nothing for alot of unlimited bandwidth.

    I was thinking of joining vimeo ($69 a year), limiting video access to ONLY my site (no embeds, no outside links to the video) and then trying to use adsense (and the like) to quickly monetize.

    Eventually, I'd love to put up merchandising links and have advertisers come to me, but I'm thinking in terms of "hind-sight" I guess.

    I am looking at this with the added insight that there is a huge audience for my web series, and I have gotten production sharpened to the point where I can produce high quality content very quickly for little to no money on my part.

    I could wait until I've garnered a big audience (which would be two months down the line), but then I'd be asking these questions two months down the line. Know what I'm saying? :)
     
    koonchu, May 5, 2009 IP
  8. Dreamerr

    Dreamerr Peon

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    #8
    You could also try a community type platform like ning or magnify.net
     
    Dreamerr, May 9, 2009 IP
  9. vna1611

    vna1611 Well-Known Member

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    #9
    koonchu:

    looks like u got a good biz going.

    all the best

    regards

    veena
     
    vna1611, May 9, 2009 IP
  10. Dreamerr

    Dreamerr Peon

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    #10
    The other catch here is it is very difficult to become a youtube partner and simply using youtube without a partner agreement is basically giving it away for free.
    I would build my content on another monetized platform until youtube was willing to make you an offer to come on over.

    Developing and monetizing video content is very difficult and expensive, I found this article interesting...http://venturebeat.com/2009/04/29/10-lessons-from-a-failed-startup/
     
    Dreamerr, May 9, 2009 IP
  11. koonchu

    koonchu Peon

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    #11
    Dreamerr: That article you included is more than incredible. Thank you.

    I will go to bed thinking quick money as my sleep mantra :)
     
    koonchu, May 11, 2009 IP