How To Charge For Consulting/Managing PPC Campaigns?

Discussion in 'General Marketing' started by HOLDEM8, May 3, 2009.

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  1. #1
    Hi ...

    I am thinking of starting a consulting business to help local businesses set up Google Adwords/PPC campaigns to tap into the internet.

    Assuming the online business have a $5,000 monthly budget to spend on PPC, how do most consultants charge for their service. Is there a standard practice in terms of percentages or fees?

    If you are a PPC consultant , some tips will be most appreciated. Cheers!
     
    HOLDEM8, May 3, 2009 IP
  2. Michael T.

    Michael T. Well-Known Member

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    #2
    Well I am not a professional YET,but I was also thinking about doing this in the near future,need more experience....

    For managing others people PPC campaigns,without any consulting,you can charge anywhere from 10%-20% off the ad spend,that is some kind off an industry standard.

    As for the consulting it depends on you and your prospect's pocket.;)
     
    Michael T., May 3, 2009 IP
  3. magda

    magda Notable Member

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    #3
    10% of spend is fairly standard (not 10% of profit)
     
    magda, May 4, 2009 IP
  4. Michael T.

    Michael T. Well-Known Member

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    #4
    Yeah,I know.

    I don't know why I written 10%-20% of the profit.

    Sorry for the wrong info.:)

    EDIT:fixed it.
     
    Michael T., May 4, 2009 IP
  5. copper12

    copper12 Peon

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    #5
    Talk to your competitors.

    Pretend you are a potential customer, and ask what their rates are. Then undercut them by a certain percentage.
     
    copper12, May 4, 2009 IP