1.Link units look promising Indeed, most of link units look like some kind of a menu. Some websites integrate them so well, that they completely blend in with the rest of menus - so that visitors click link units as easily as they click any other menu item. It had been noticed that using a Link Unit closer to the top page makes it look like a menu bar so much that it greatly improves the click rate, while if you were to place the same Link Unit closer to the middle of your page, it may have no impact and attract no clicks at all. 2.Link units are neat and compact Link units are probably the easiest AdSense ads to integrate into your website design. There's quite a number of formats for these units, so make up your mind and start experimenting 3.Link units deliver results Essentially, link units are keywords - the most relevant ones to the current content, according to Google. And clicking on any of these keywords will bring you to more relevant results to click on. Visitors see the keywords and they immediately get an idea of what kinds of links they're going to get when they click link units. 4.Link units are not overloaded with URL descriptions This is probably one of the most important things to understand about AdSense link units. I believe I haven't tried link units before exactly because of this reason. I did not understand why visitors would click on some keywords that they might have an idea about but no exact knowledge of what results they're going to get. But then I had realised that this also serves as an additional attraction - visitors click on link units EXACTLY because they don't know how good or bad results they're going to get. In contrast, when they see a full-scale text ad, they read the description of a link, and they may immediately decide not to follow the link because they don't want to visit a particular site. But with link units, they have to click to get the list of URLs with their descriptions 5.Link units are different When users click link units, they get a page with relevant ads in a form of Google search results. This list of URLs does not look like an ad at all - it's in a form of a list of potentially useful resources which your visitor might find helpful. I believe there's something psychological behind this representation of ads, because users seem to be more willingly clicking such ads compared to how standard AdSense ads perform.
it is popular because it is well defined and following standards.... its works for advertiser point of view.not the publisher ... that too main thing its under google.....
1. always show related advertising 2. fast loading in webpages 3. u can customaize your link units 4. high ecpm. and many more. But can u explain why u add actress picture with your thread.
Yep. Adsense has way to many draw backs. 1. There is no real control over which ads get displayed 2. Constant changes in TOS 3. Payout is very low compared to just about every other program 4. You need tons of traffic to make any real money. Traffic that would make more in another program. 5. It is so saturated that people are prone to ignore them 6. Many times the ads can take way from the design of the website or blog and make it look cheap, or desperate. 7. It is dependent of constant sources of new traffic, rather than building a loyal following of readers and buyers. People use adsense because it is easy. People chase it because there are some that make good money from it, and that is good advertising for the program, but there are far more that make money from affiliate marketing.
People use Adsense because it's they are lazy. I'm willing to bet the end of Adsense in a couple years time if not sooner. Especially should a "new world order" come about. And more worldwide turmoil....will push the program to the gutter. This year alone, there have been many signs that the program (is shaking)....March was a delayed payment...and April was worse, leaving many people high and dry. What about May or June? Any guesses? Google has also been laying off a lot of staff. People are complaining of hundreds of clicks and only making a few dollars. This is unprecedented....Record lows, and more lows. And miraculously, Google can still post profit for the last quarter, despite every other company posting losses. What gives? At another big (and better) webmaster forum, they discussed this. It's plain to see, Adsense is paying out LESS and LESS to publishers. Use Adsense at your own risk, better still, start making back up plans, NOW.