OK, this is a real problem I'm having, as I'm relatively new to the affiliate game. We (my partners and I) are signing up with an affiliate and have a $5K launch budget. The affiliate is a financial product and we have checked the keyword auctions on our list, with the most expensive going for $2.00/click and the average around $.50. FYI, the affiliate pays about $8.00 per lead. (I hesitate to give too much info due to TOS issues.) We have a very sharp, professionally designed landing page and are ready to drive traffic. How would you launch? Thanks- Mook
"FYI, the affiliate pays about $8.00 per lead." $100-$200 or less: Write a script to track clicks and offer sub-affiliates $3-4 per lead. Take the rest of the $5,000 and save it for something else. ps. My consulting fee is only $10, and I saved you almost $5,000!
OV: Thanks for getting back. While I appreciate the input, I confess that we are (very successful) old media guys and 'writing scripts' is not in our skillset. Yes, we could get a freelancer but I'm following ShoeMoney's lead on a recent experiment, and putting the seed capital in smart places. BTW, we will definitely look into your methods, but for now, we need to spend, spend SPEND! -Mook
Advertise on a couple of directories and email lists. Shawn Collins' website has a few options which I have heard are worth looking at and also an email announcement and site announcement on abestwebs.com should probably be part of it.
Shoemoney is too smart to not track his sales. I mean comeon guys you could probable buy something off the self or pay a prog > It would save you big bucks.
>> directory submissions >> banner advertising >> advertise in high quality finance forums/websites with good visitors related to the feild. is it information or a product
I am Seo Professional, I promote small sites to big sites. My seo team can help you out. We will give you a package of what we do if you are interested.
yea, the informational or product bit of knowledge is key to how you want to market this...and the type of information or product would be best... is it credit cards? get rich quick? investments? the financial market covers far to much to give you good advice without more details.
shabda: Where did I ever say we weren't tracking sales? I said writing a script for a sub-affiliate tracking program was beyond our skillset. And I also said we could hire a freelancer to do it, if we so desired. The product is a loan offer, and not an informational product.
Well you need to start promoting your site by building links and good content. Then you start a PPC campaign.
I'll go with directory submissions for $350 Article submissions for $250 and PPC all the way to the bank if you choose the right keywords or all the way to bankruptcy if you don't. Post in financial forums for $0
If you are only making $8/lead you are going to have a very hard time making any profit if clicks are costing $.50-$2.00 A typical affiliate program takes about 30 clicks to make a sale. Even at $.50 you need to convert 1:16 clicks just to break even. You may want to use PPC just to test how well your landing page converts. After that I would consider spending money buying text links and hoping to get natural search results. Finance/Loans is very competitive.