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Do people read the entire ad?

Discussion in 'Google AdWords' started by silverpoint, Apr 20, 2009.

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  1. #1
    I'm wondering... do they read the headlines or the entire ad?
     
    silverpoint, Apr 20, 2009 IP
  2. Mmfh

    Mmfh Peon

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    #2
    I would think they do read the entire add because I've changed add text without changing the title and had different results.

    That makes me think that people do actually read your add.

    Mmfh
     
    Mmfh, Apr 20, 2009 IP
  3. silverpoint

    silverpoint Member

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    #3
    Ok I certainly hope they do.:rolleyes:
     
    silverpoint, Apr 20, 2009 IP
  4. hbl

    hbl Well-Known Member

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    #4
    The most important part of writing a good Google Adwords ad is the headline. Five times as many people read the headline than they do the description lines and display URL.
     
    hbl, Apr 21, 2009 IP
  5. sizzlefire

    sizzlefire Member

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    #5
    The headline has to catch attention, the rest has to sell the person on it...and leave them having something to be desired.
     
    sizzlefire, Apr 21, 2009 IP
  6. JMLebeau

    JMLebeau Peon

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    #6
    Also, use the details of your ad to presell the visitor, you don't only want people to click on your ad, you want people that are interesting in buying to click on your ad, this will help you to improve your CPA as well.
     
    JMLebeau, Apr 21, 2009 IP
  7. geezer466

    geezer466 Peon

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    #7
    What terms would you use then as ideal call to action phrases?
    Unbeatable Deals Call Us Now?
    How for example could that be improved? And any other generic examples!
     
    geezer466, Apr 23, 2009 IP
  8. javaid78

    javaid78 Peon

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    #8
    well my openion is that alot people dont have time to read full advert they just look at the title
     
    javaid78, Apr 23, 2009 IP
  9. chicon

    chicon Active Member

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    #9
    It depends on the placement of the ad. If it is on the right then they will generally look at the title. If it is placed above the organic results then it is more likely that all of it will be read.
     
    chicon, Apr 23, 2009 IP
  10. mayank@digitalpoint

    mayank@digitalpoint Peon

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    #10
    Normal web surfer do read all the contents of the page, 50% of the surfer even not realize that this is not a part of the page content. So it is good idea to put it at place where it can take attention of many visitor. At the top of the page is the best place I believe.
     
    mayank@digitalpoint, Apr 23, 2009 IP
  11. KL1528

    KL1528 Guest

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    #11
    It depends of the person who reads it. And it depends on how interesting the ads is. Some is just curious. And if your ads is very inetresting then yes, they will read the entire ads.
     
    KL1528, Apr 24, 2009 IP
  12. nazdrovia.admin

    nazdrovia.admin Peon

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    #12
    go for cache head line.... then they will read the whole ad
     
    nazdrovia.admin, Apr 26, 2009 IP
  13. geezer466

    geezer466 Peon

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    #13
    Well that is the rub isn't it!! Given the ad space and the need to already put the keywords (phrase) into the headline it cuts down the options to make it attention grabbing. My best performing keyword phrase is 4 words.

    Do I sacrifice adwords quality score by removing keywords from the title replacing with a catchy headline or not? I would say not as it could lead to the ad dropping down the page and not being seen at all?
     
    geezer466, Apr 29, 2009 IP